Category: B2B

Susan Gilbert
July 25, 2018

16 Facebook, Twitter, AI and Business Marketing Tools

Facebook and Twitter Management tools plus AI and Business management

The following is made up of 4 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your Facebook Page Better business management Artificial Intelligence Tools Marketing management for Twitter Use These Facebook Apps To Help Grow Your Page 1)…


Susan Gilbert
July 11, 2018

How to Best Connect with Influencers

Connect with Influencers

Has your business made the right connections with important influencers in your niche yet? These are the online voices who have the ability to reach audiences and compel them to take action based on their advice and recommendations. Leaders like these have invested time and effort over a long period to build trust and authority.…


Dipti Parmar
June 19, 2018

4 Secrets for an Exceptional B2B Content Marketing Strategy

Exceptional B2B Content Marketing Strategy

Everyone knows that content marketing is getting a lot of traction in the B2B sector. According to the Content Marketing Institute’s 2018 B2B Marketing Benchmarks Study, 91% of B2B marketers use content marketing now. Out of the 9% non-users, more than half are planning to launch a content marketing effort within 12 months. On the…


David Gutierrez
June 11, 2018

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need…



David Gutierrez
May 23, 2018

E-commerce Smarts: Driving Long-Tail SEO

Long-tail keywords for e-commerce

In the competitive world of e-commerce and online marketing, every brand wants to get in front of as many eyeballs as possible. But what about getting in front of the right eyeballs? You know, the ones that will actually convert. While any e-commerce SEO strategy should include plenty of keywords with large search volumes, it’s…


David Gutierrez
May 1, 2018

How To Improve Your Lead Generation With Video Marketing

Video Marketing for Better Lead Gen

The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything…


Avinash Nair
April 30, 2018

How to Place AI at the Forefront of Your Content Marketing Strategy

Using AI For Content Marketing Strategy

In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding…


Joan Selby
April 26, 2018

B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate

Optimize Creativity & Conversion Rate

Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…


Josh Sleigh
April 17, 2018
Emotional Engagement

85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is…


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