Category: B2B

Victor Blasco
December 6, 2018

5 Types of Videos That Will Boost Your Content Marketing Strategy

An In-Depth Look at 5 Types of Video

The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing


PJ Taei
November 14, 2018

The 5 Major Types of Video Content Every B2B Business Should Leverage

Which Video Content Should Your B2B Business Utilize?

According to one recent study, 80% of all consumer Internet traffic will be video-based by as soon as the end of 2019. Mobile video consumption on YouTube alone rises at a rate of about 100% every single year. All of this means that as popular as video already is, it’s only going to become more


Avinash Nair
October 2, 2018

3 Critical Oversights that Are Killing Your B2B Customer Journey

B2B Customer Journey

The B2B customer journey is a fascinating concept. Source While the basic principles are relatively similar to B2C, the sheer depth and number of variables is much more extensive. This is because the B2B customer journey typically involves an organization, rather than an individual consumer. That said, the customer journey will likely need to account


Matthew Murray
August 29, 2018

5 Simple Website Changes To Multiply Your Lead Conversion Rate

Website Changes That Will Multiply Your Lead Conversion Rate

Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to


Avinash Nair
July 30, 2018

5 Things B2B Marketers Should Learn from B2C

Things B2B Marketers Should Learn from B2C

It isn’t uncommon for B2B marketers to be faced with the challenge of creating exciting marketing campaigns around technical enterprise solutions. B2C marketers, on the other hand, have a field day generating content that connects instantly with audiences. They use a variety of media such as images, audio, video, social media, and so on. This


Susan Gilbert
July 25, 2018

16 Facebook, Twitter, AI and Business Marketing Tools

Facebook and Twitter Management tools plus AI and Business management

The following is made up of 4 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Improving your Facebook Page Better business management Artificial Intelligence Tools Marketing management for Twitter Use These Facebook Apps To Help Grow Your Page 1)


Susan Gilbert
July 11, 2018

How to Best Connect with Influencers

Connect with Influencers

Has your business made the right connections with important influencers in your niche yet? These are the online voices who have the ability to reach audiences and compel them to take action based on their advice and recommendations. Leaders like these have invested time and effort over a long period to build trust and authority.


Dipti Parmar
June 19, 2018

4 Secrets for an Exceptional B2B Content Marketing Strategy

Exceptional B2B Content Marketing Strategy

Everyone knows that content marketing is getting a lot of traction in the B2B sector. According to the Content Marketing Institute’s 2018 B2B Marketing Benchmarks Study, 91% of B2B marketers use content marketing now. Out of the 9% non-users, more than half are planning to launch a content marketing effort within 12 months. On the


David Gutierrez
June 11, 2018

How Small Businesses Can Make the Most of Online Marketing

Online Marketing For Small Businesses

The tools and techniques available for online marketing have become increasingly sophisticated in recent years. It is now easier than ever for small businesses to get their products, and their brand, in front of as many people as possible for a fraction of what it used to cost. Small business owners are particularly in need


Susan Gilbert
June 6, 2018

How to Effectively Use Storytelling to Attract a Larger Following Online

Use Storytelling to Attract a Larger Following Online

In order to be successful with your website and on social media your business needs to offer great storytelling content that connects with your audience in order to establish a trusted and authoritative brand online. This is the key to selling your product or service. If that isn’t happening then the missing link is inside


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