The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers…
Editor’s note: A sideways step from our usual content. We all know how important online reviews are. This infographic is followed by an in-depth article. You can click on that link to skip the Infographic, if that’s your preference. All of the sources are attributed at the bottom of the infographic, which is by Websitebuilder.org.…
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…
Over the last 5 years, the popularity of infographics in marketing has continued to climb. We just can’t resist because…. Infographics are ENGAGING! According to an article on Venngage, a little over 40 percent of marketers said in a report that infographics and other original graphics were the most engaging: Infographics provide a ridiculously easy…
If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to…
Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase…
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. It makes for a light yet insightful read, and is another in our “Great Articles You may have missed” series….. Cast Your Net And Reel In The Fish Ancient fishermen would take their boats…
In this article, John Jantsch reminds us that the story our customers will buy is not our own – it is theirs. It is another in our “Great Articles You may have missed” series. How to Make Story Your Core Message I’ve been writing about the use of story in marketing for years, and here’s…
No matter how accomplished a blogger you are, it can be a challenge to produce original, well written, content – to a schedule – that will keep your readers happily engaged. Surely, there is only so much subject matter within any niche, all of which will have been covered elsewhere. So where do you turn…
Just like in life, if you don’t have any direction when writing in your blog, you’re not going to get anywhere. If you do a bit of research, you’ll find many blogs are without a purpose. This is due to blogging being done merely for pleasure. But if you’re blogging for business, you will need a positive purpose to stop yourself going round…
