12 Tools To Improve Your Blogging, LinkedIn & Lead Generation
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for Busy Bloggers Marketing Your Business on LinkedIn Lead Generation Tools Great Tools for Busy Bloggers 1) Free high-quality stock images – Foter…
9 Great Ways to Increase Engagement on Social Media
In this epic article, Shane Barker shows us the best ways to increase engagement on Social Media. While you are undoubtedly already following some of the advice given here, it is nevertheless invaluable to see all of this in a single article. It is “Great Articles You may have missed” series. Increase Engagement on Social…
Networking: The Essential Antidote To Blogging Alone
Blogging Alone is Not the Way to Go Do you get up in the early morning hours to start your blog writing as your coffee is brewing? Your eyes are not yet quite open as you log into your WordPress panel. You look to see if any comments are there from overnight and there are none.…
What Content Marketers Can Learn From An 8 Year Old Boy
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lesson…
10 Most Common Email Marketing Mistakes And How To Avoid Them
Before we get on with the list, we need to say that the biggest mistake pretty much all marketers make is thinking that email marketing is no longer important or relevant in the age of social media. The truth is that as many as 54% of marketing experts think of it as the most efficient…
How To Solve Marketing ROI Challenges
In this article, Michael Brenner discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. It is a must-read for anyone starting out, anyone not yet getting to grips with ROI or anyone who could do with improving theirs. Basically, that’s everyone then! It is another in…
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
4 Sentences That Make Your Customers Mad
Sometimes innocent words ignite fires – especially if you work in a customer service environment. I guess you’ve heard of the mantra ‘just follow the rules’, right? So I ask you: what happens when the rules don’t work? After many years within companies, and now today as a customer service consultant, I can tell you…
How to Maximize SMS for Effective B2B Marketing
A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target…
7 Tips for Making Your Brand More “Likeable” on Social Media
According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year. These stats just show the huge potential of social media marketing and its impact on increasing sales.…
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