“Do you need Led Gen for your business”, is surely about as silly as a question as can be asked? What are you in business for, if not to make money, no matter how modest your aims? There have been any number of articles over the years that demonstrate how LinkedIn is easily the strongest…
In another of his trademark, thought-provoking articles, Greg Satell (aka Digital Tonto) discusses the competitive advantage of generosity. Some interesting findings here. This is another in our “Great Articles You may have missed” series. How Can Generosity Be A Competitive Advantage? Every age has its icons. The 60s and 70s had rock stars and beat…
In the online world, people don’t just stumble upon websites, but instead search for a product, service or content they need. To be visible to your target audience, you need to start using the right keywords – ideally the same ones they’d be typing in the search engine. Keyword research is a process of realizing…
When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…
This article from Wade Harman is an imprtant departure from our usual content. He discusses cyber crime, including website and email security. Yes, these things are important for small businesses also! More cautionary reading, and another in our “Great Articles You may have missed” series. How Can Cyber Crime Affect Your Business? Security is bound…
Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find…
Over the last 5 years, the rising popularity of videos for marketing can no longer be denied. According to a 2017 survey by Hubspot (now no longer available), businesses published 18 videos every month on average. This isn’t surprising. With more and more consumers looking for innovative ways of finding products and services, businesses also…
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Marketing Tools Tools to help you improve your SEO Brand Management Tools Use These 4 Tools to Improve Your Visual Marketing 1) Create…
In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…
Open source is a term used to describe software that is distributed freely to the public with its original source code made available for customization and modifications. Think of open source software like a chef who makes their recipe available to anyone who wants it. You can use that recipe (software) for what it was…
