Rachel Bartee
August 10, 2017

10 Steps To Develop Your Social Media Content Strategy

ocial Media Content Strategy

Out of all challenges the current market imposes for businesses, one is particularly interesting for us: social media leadership. Each company needs to establish itself as an authority in the world of social media. Due to the lack of a proper strategy and money constraints, that strategy often fails… miserably. What are these people doing…


Susan Gilbert
August 9, 2017

Is Your Website Losing Valuable Mobile Traffic?

Mobile traffic

Do you know how your website appears on a mobile device? You surely know that if it doesn’t look so great, you’ll lose mobile traffic. And you also know that you can’t afford to do that, given the well documented traffic shift towards that medium. Take a look now! What do you see? Do you…


Jenn Herman
August 8, 2017

How to Determine Your Social Media Branding Strategy

Social Media Branding

Jenn Herman talks about Social Media Branding, including style, content type and strategy, brand voice and interactions. And she rounds it out with a mention of brand loyalty. It is another in our “Great Articles You may have missed” series. The Right Social Media Branding Strategy For You You may thinking that branding for social media…


Paolo Fabrizio
August 7, 2017

How To Effectively Deal With Customer Rage

Ccustomer Rage

A couple of weeks ago I was on a train heading to Florence, Italy. Unfortunately we remained stuck inside a tunnel for over 2 hours. All of the passengers were stranded, as the train crew literally disappeared. Desaparecidos (that’s how we say it in Italy!). We could barely understand the ‘train voice’, which gave us…



Greg Satell
August 3, 2017

Why Generosity Can Be A Competitive Advantage

Competitive advantage

In another of his trademark, thought-provoking articles, Greg Satell (aka Digital Tonto) discusses the competitive advantage of generosity. Some interesting findings here. This is another in our “Great Articles You may have missed” series. How Can Generosity Be A Competitive Advantage? Every age has its icons. The 60s and 70s had rock stars and beat…


Helen Bradford
August 2, 2017

The Importance Of Keyword Research For Your Website

Keyword Research

In the online world, people don’t just stumble upon websites, but instead search for a product, service or content they need. To be visible to your target audience, you need to start using the right keywords – ideally the same ones they’d be typing in the search engine. Keyword research is a process of realizing…


Olivia Ryan
August 1, 2017

How To Take Advantage Of Your Customers’ Emotions

Online advertising using customer emotions

When brands create their promotion strategies, they all have one goal in mind: to engage and attract more consumers. And if you had to choose only one word to describe advertising in general, you could easily say that it’s “emotional”. To make online advertising more effective, every digital marketer needs to know how to influence…


Wade Harman
July 31, 2017

How to Protect Your Business From Cyber Crime

Are you protected from cyber crime?

This article from Wade Harman is an imprtant departure from our usual content. He discusses cyber crime, including website and email security. Yes, these things are important for small businesses also! More cautionary reading, and another in our “Great Articles You may have missed” series. How Can Cyber Crime Affect Your Business? Security is bound…


John Jantsch
July 28, 2017

The State of Social Media Usage in America

social media usage

Some interesting stats here from John Jantsch. He presents some findings on Social Media usage as it stands today. And there are a couple of those findings are surprising! It is another in our “Great Articles You may have missed” series. The State of Social Media Usage in America I recently partnered with The Dash to find…


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