Securing financial transactions is always a concern for businesses, and blockchain technology is one of the most reliable third parties you can entrust to safely complete your transactions. Blockchain employs math and cryptography to create a free, open, and decentralized database that contains transactions between millions of individuals. The records of these transactions (money, property,…
As social media has become a factor in online marketing, many have debated whether this has had an impact on SEO. Specifically, this includes likes, retweets, and engagement, all of which indirectly impact a website’s search engine rankings. More specifically, both content and conversations through places like Facebook, Twitter, and LinkedIn send out social signals.…
Last week I had the chance of speaking about digital customer support at 3 conventions, here in Italy. Audience sizes were different one from the other, as well as the industries represented by managers. There was though, one aspect that all attendees had in common: they were hungry for solutions. In fact one of the…
Having a strong sense of company culture in the workplace is more important than ever before — especially when your business is trying to stake a claim in today’s competitive and overcrowded marketplace. When everything a consumer could ever want or need is an Amazon Prime order away, how can you prove to would-be customers…
When you think of a creative block, what comes to mind? Maybe a writer who is agonizing over finishing that one great novel. Or an artist drinking themselves to death as they struggle for inspiration. It is quite the dramatic image. And legends of the great creative forces of our time and their inevitable breakdowns…
Email is not secure, and it’s really hard to make it secure. It’s so hard that no solution is completely satisfactory. By default, email is sent across the Internet without any protection. People can intercept it and read it in transit. Sending confidential business information this way is a bad idea. Is there a way…
Digital communication occurs more frequently than physical communication for most business owners. Existing in a time where technology is rapidly advancing can leave you feeling dazed and out of place, as well as struggling to keep up with the latest tech and trends. As a result, it might be that you haven’t heard of sentiment…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blog content SEO tools Improve your Facebook Reach Improve Your Blog Content With These 4 Tools 1) Long-Tail Keywords That Convert –…
When was the last time you commented on a blog post? Go on, own up! I reckon it was quite a while, wasn’t it? And yet I bet you’ve been happily commenting away on social media since then. Why is that? Real-time responses? Instant gratification? No moderation? Massive amount of material to comment on?…
We are all too aware of the importance of content for B2B marketing. A short Google search will unearth many thousands of articles dedicated to this topic. An equal number discuss specific ways to use it in order to promote your brand. The problem is, the absolute majority of them seem to be written by…
