The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Facebook tools to improve your marketing AI Tools to Improve Your Marketing Strategy Blockchain Technology tools to Help Your Business Use These 4 Facebook…
Can machines think and act as humans can do? If this question fascinates you, this article is a good read for you. By now, most companies understand the value of machine learning in data processing. Those that have the means are already investing in technologies fueled by artificial intelligence. In this post, you will become…
Happy September! That’s the time when vacations become fading memories and we need to focus to reach our yearly goals. It’s also the best time to make changes in order to improve your customer service. As a customer, I’m sure you’ve already experienced something similar reading the following three phrases: ‘It was not really bad,…
I recently had an unfortunate experience of needing to contact my website developer to help clean up a malware attack on my website. Thankfully, I was prepared ahead of time for this type of breach, and my website was not down for too long. Sound familiar? As business owners, we have to safeguard our valuable…
Last week, your business launched a much-anticipated email marketing strategy. After checking the news this morning, your staff found out about a fairly new technique that works better. When will you stop playing catch up? Better yet, how do you know you’re in sync with an email marketing landscape that is constantly shifting? Email marketing…
YouTube is clearly the best video social network to build a presence on. It has over 1.9 billion monthly users who watch 5 billion videos per day. The main obstacle you will face on YouTube is the competition. Over 300 hours of video are uploaded every minute. The only way to beat this competition is…
Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…
Data scraping is not a new practice. It pre-dates the internet and existed even before data mining was much of a concept. From a marketing perspective, it began long before manual copying and pasting. Relevant company information got copied with pen and paper. These days, bots do the work for us and have a superior…
When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…
When it comes to customer service there’s a lot of talk about strategies and tools. Even though they are essential to delivering a seamless omnichannel experience, there is another aspect to be considered: the quality of conversations. Taking care of each one of them is paramount in order to let the customer love your brand.…
