Kick off 2014 with the Latest Advances in Google+ Hangouts
Hangouts have taken a huge leap forward since my previous article, Why Google Plus Hangouts on Air are the Next Big Opportunity (link: http://curatti.com/why-google-plus-hangouts-on-air-are-the-next-big-opportunity-for-your-brand/) Your 2014 marketing strategy needs to include high quality Google+ Hangouts on Air. Video is hugely popular and is no longer only inaccessible to those with large marketing budgets. Google+ has…
The Great Big Social Networking Experiment
You’re building a global network. Today, we all are. Most of us have never built a global network before. We’ve never had the vast capability that we now have thanks to social technologies. No wonder we don’t know what we’re doing. It’s all an experiment. Trial — and error. And the stakes are getting higher every…
Use A ‘Blue Ocean Strategy’ To Soar in 2014
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. Cirque du Soleil shifted circus to mean: Acrobats and choreography. Lavish sets and music. Thrilling stunts. Current cultural branding (Beatles Love, Michael Jackson). Massive product development…
11 Powerful Tools that Take Your Curation to the Next Level
So you’ve thought about curating content, did a little research and found that it’s not sleazy or dodgy in any way and now you want to curate some awesome content. And for that you have two options: 1. By hand 2. Use a tool Unless you have hours and hours of time to spare, the…
The 3 C’s of Marketing: Clarity, Connection, Call To Action
Effective marketing is clear about what problems offerings solve and for whom they solve them. It helps your ideal clients find you because they can see themselves in your materials and message. It begins moving prospects down the path of knowing you, liking you, and trusting you. Only then can you begin to transform prospects…
Your New Years Resolution: An Integrated Marketing Strategy
The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…
6 Surefire Ways Curation Can Tell Your Story and Generate Leads
If you really want to leverage all of your hard work curating content, you want to do it in a way that tells your story. I run across so many folks who think they are curating when actually all they are doing is simply aggregating stuff. That means they’re bringing a lot of content together…
Is Your Small Business Building Committed Relationships?
Successful Small Business Marketing is About Building Relationships Unless you live under a rock, you’ve heard that the Internet is a great tool for small business marketing! More likely, you’ve been bombarded with such messages non-stop, especially from people trying to sell you Internet marketing. Typically, these messages ignore the exact tenets required to make…
Here’s How to Use Social Media To Build Powerful Networks
If you’re thinking about growing or engaging your network online, I find a lot of people somehow manage to skip two fundamental steps. 1. Include people you already know 2. Actively connect to people It seems when we’re focused on community building on the web we feel the need to reinvent the wheel! For instance,…
Why You Should Create Digital Marketing Ecosystems Around Your Blog
Without revenue a small business is just a hobby. So, how does a typical small business go about getting clients and revenue? More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue? The answer to this question proves elusive for many entrepreneurs. Typical small business…
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