So you’ve thought about curating content, did a little research and found that it’s not sleazy or dodgy in any way and now you want to curate some awesome content. And for that you have two options: 1. By hand 2. Use a tool Unless you have hours and hours of time to spare, the…
Effective marketing is clear about what problems offerings solve and for whom they solve them. It helps your ideal clients find you because they can see themselves in your materials and message. It begins moving prospects down the path of knowing you, liking you, and trusting you. Only then can you begin to transform prospects…
The social media game has changed, again. Last week we learned that Facebook engagement rates had fallen tremendously, and that amongst their changes (content included), brands now must pay more in order to have their content exposed to the audience they want. It’s enough to make your wallet cry. It’s not a fair world, and…
If you really want to leverage all of your hard work curating content, you want to do it in a way that tells your story. I run across so many folks who think they are curating when actually all they are doing is simply aggregating stuff. That means they’re bringing a lot of content together…
Successful Small Business Marketing is About Building Relationships Unless you live under a rock, you’ve heard that the Internet is a great tool for small business marketing! More likely, you’ve been bombarded with such messages non-stop, especially from people trying to sell you Internet marketing. Typically, these messages ignore the exact tenets required to make…
If you’re thinking about growing or engaging your network online, I find a lot of people somehow manage to skip two fundamental steps. 1. Include people you already know 2. Actively connect to people It seems when we’re focused on community building on the web we feel the need to reinvent the wheel! For instance,…
Without revenue a small business is just a hobby. So, how does a typical small business go about getting clients and revenue? More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue? The answer to this question proves elusive for many entrepreneurs. Typical small business…
Content Creation and Curation This post helps content marketers avoid falling into sometimes well hidden SEO bear traps. 5 Quick SEO Tips For Content Marketers Duplicate Content The Right Way. Create SAFE Content Curation. Little Things Matter. Keywords Are Friends. It’s A SoLoMo World Duplicate Content The Right Way Every website needs to duplicate some…
Marketing can seem as complex as Einstein’s theory of relativity at times. Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex. It does have a lot of moving parts and there are many ways to…
Social media management has become impossible for today’s business owner to ignore. With case study after case study depicting the benefits of being “social” and building a “community” many companies now find themselves in a mad scramble to add a new employee to their payroll — the Community Manager. However, before you hire a Community…
