“What do you believe in?”, a fellow networker asked me at The Art of Active Networking in San Francisco. Confused, I gazed ahead, nursing my alcoholic drink while wondering what he exactly meant. A lot of people at networking events liked asking me what I did for a living, but few cared what I believed…
Hardest Thing You Will Ever Do Imagine the hardest thing you’ve ever done. Riding a bicycle across America in the summer of 2010 was the hardest thing I’ve ever done. Martin’s Ride To Cure Cancer raised almost $30,000 for cancer research, was an amazing adventure and one of if not THE hardest thing I’ve attempted.…
To Break free of the Silo, look outside of it. Seems obvious, right? But somehow, whereas the problem is evident to many, a broad solution remains elusive. Indeed, as communities form within the Content Marketing world, could it be that the culture is exacerbating rather than alleviating the issue? It is what prompted me to…
Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources in my realms of culture, media and publishing, technology, marketing, entrepreneurship and leadership. What bubbles to the surface across multiple fields is…
What if I told you that you didn’t need to have your business on Facebook? Most companies would freak out over this. It’s understandable too, because Facebook has over a billion users and is one of the largest social networks out there. But like anything, just because there is a crowd rushing to adopt something,…
Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Myspace, the numerous Facebook pages I created in college, or the massive brand pages I currently admin. I’ve been around long enough to see just how much social communication has evolved. Through…
The new SEO with its insistence on great content, social shares, links and likes spins different than the old “optimize everything” and “buy what you can” SEO (see New Vs. Old SEO Table at end of this post). This Curatti.com post shares 5 New SEO Secrets you can use to recover lost traffic and revenue…
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how…
This is the first in a 12 month series on the use of Instagram for businesses. I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however. Of course, the choice to grow a presence on…
You’re a leading a digital life. Do you sense that? Rather than going online to do something in particular and then going offline to where you actually live and work, the virtual world now represents a fuller picture of who you are and what you are up to. It complements and enriches and facilitates the…
