Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources in my realms of culture, media and publishing, technology, marketing, entrepreneurship and leadership. What bubbles to the surface across multiple fields is…
What if I told you that you didn’t need to have your business on Facebook? Most companies would freak out over this. It’s understandable too, because Facebook has over a billion users and is one of the largest social networks out there. But like anything, just because there is a crowd rushing to adopt something,…
Sometimes I forget just how long I’ve been managing online communities. Whether it was my guild in Everquest, the OSU Dodgeball Club on Myspace, the numerous Facebook pages I created in college, or the massive brand pages I currently admin. I’ve been around long enough to see just how much social communication has evolved. Through…
The new SEO with its insistence on great content, social shares, links and likes spins different than the old “optimize everything” and “buy what you can” SEO (see New Vs. Old SEO Table at end of this post). This Curatti.com post shares 5 New SEO Secrets you can use to recover lost traffic and revenue…
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how…
This is the first in a 12 month series on the use of Instagram for businesses. I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however. Of course, the choice to grow a presence on…
You’re a leading a digital life. Do you sense that? Rather than going online to do something in particular and then going offline to where you actually live and work, the virtual world now represents a fuller picture of who you are and what you are up to. It complements and enriches and facilitates the…
. The Curatti Exception Last week several fascinating and important conversations about the future of Internet marketing, websites, truth, justice and the American way happened (linked below). Great thinkers like blogger Mark Schaefer, Scoop.it’s CEO Guillaume Decugis, Curatti’s founder Jan Gordon and others discussed “content shocks” and asked if content curation can save us. These…
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…
If you’re here at Curatti, you’re building digital community. All of us here are seeking connection with people we want to be in touch with, whether we’re business owners or marketers or industry peers, or simply exploring the professional possibilities of today’s increased connectivity. I know for me, as a solopreneur with a publishing world…
