This is the eleventh post in a 12 month series on the use of Instagram for businesses. It’s no secret that I tout the value of Instagram for marketing purposes. I honestly believe that there are many reasons to take advantage of the platform. But one of the biggest reasons is quite simply that Instagram drives…
Looking out of the window, it was the rainy season here in Asia at this time. Reality struck… I realized that it was already the first of November (at the time of writing this post). And this means that I only have less than two months before I say good bye to 2014. It was time to plan my…
Do you frequently ask yourself: How can my business cut through the online clutter and connect with customers? A well-established principle in psychology, the cocktail party effect, helps us to answer this question. Imagine you are at a noisy gathering. Drinks are being served and music is playing in the background. Loud circles of conversations…
Curatti Social Media Recap 2014: #6 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies…
Do you have a great presentation to offer online? How about an article your business has published? If you aren’t already, it’s time to utilize Slideshare as an additional venue and more visibility for that content. Slideshare is an online tool that allows you to create powerful slides to share with your online and social…
As a busy small business owner, keeping up with social media can feel like a never-ending battle. From content creation to the curation of relevant articles, maintaining a consistent presence takes more time than you have in your day. So, how can you remain interactive while still running your business? That’s where the right tools…
Before you cast judgment, please read on. As I write this, I am reminded of an online conversation that happened over six years ago. It was way back when Jeremiah Owyang was an analyst at Forrester. He wrote a blog post that asked a very simple question. Are you a purist or a corporatist? To…
The way business marketing has been executed has changed over the past few years, particularly with the rise of social media. What used to be a one way conversation became a two-way conversation with the Internet, when customers realized the power of developing their own websites and providing their own reviews. When social media became…
By Bryan Kramer As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most…
Create Sharable Content It is usually not an accident when a video goes viral; but more often because of a well executed plan. Your business, too, can produce a video that users love to share – even if you aren’t a big brand with a large production budget. According to a 2014 video marketing report…
