As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…
Each day there are a number of different topics of conversation that surface on social media. A successful business marketing plan includes tracking the latest information for your market. Twitter Trends is one of the most popular places to follow, but not all hashtags are useful for your company. Just a few years ago target…
Curatti Social Media Recap #2 We’re in the final weeks of 2014, rapidly approaching the New Year celebrations. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. In a 10 article series, we have been counting down the events…
By Bryan Kramer Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is, sometimes it’s hard to understand…
By Barry Feldman There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can…
Curatti Social Media Recap #3 We’re in the final weeks of 2014, rapidly approaching the New Year celebrations. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. In a 10 article series, we have been counting down the events…
Do you need more traffic, more visitors online? You might be missing out on a large segment of search and purchases, that is mobile if your website isn’t easily viewed on multiple devices and sizes. It’s important for your business website to be truly responsive on all devices in order to be successful. In a…
By Mark Traphagen Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to…
By Lee Traupel So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo. Instead the old hawk and drone story hit you upside the head. #realization You remember, the one your grandad used…
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
