By Michael Brito All the hours you spend focusing on brand positioning don’t matter if everyone else feels different about it. And all the media in the world can’t change brand perception if your product doesn’t deliver value or your customer service sucks. Brands are built by having good products. They are built when they…
Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…
Hate it or love it, you need to have a good social media strategy. This literally means hours after hours of split testing and thousands of dollars in social media tools, right? Erm, no. What if I tell you that at the end of this post, you will discover cheap (and probably free) ways to…
Social media is not thought of as a place to sell products and services, but rather a community where businesses and customers can connect, solve problems, add value, and build trust. So why the use of the term ‘social selling’? This concept is the result of interacting on your social networks rather than a…
By Greg Satell In the go-go eighties, “Chainsaw” Al Dunlap’s enthusiasm for aggressive cost cutting and massive layoffs made him a corporate superhero. His subsequent indictment and conviction on fraud charges led business people to question his character, but not necessarily his methods. Poor Al would never survive as a CEO today. Social media would…
By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…
How a Boy Got Stuck in a Chimney In 2011, Richard and Sandy Draper came home to a surprising situation that would end up leaving their house partially destroyed. What happened? You’ll never believe it, but follow along anyway. They returned to their Utah home from dinner one Friday evening around 7:30pm and when they got into the house…
In the world where everybody shares something without any added value, we face information pollution, not evolution (C) Artem Welker It arose as a cure, which could help us not to drown in the Information Ocean. But then it turned to a disease which fuels this ocean, where 27M pieces of content are shared every…
Photo sharing on mobile was all the rage when Instagram came on the scene. Today it’s even better with Facebook behind the wheel and more access on phones, tablets, and computers. The growth of this social network has been phenomenal, and continues at a record pace. The bottom line is your business needs to take…
By Barry Feldman Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think…
