In the world where everybody shares something without any added value, we face information pollution, not evolution (C) Artem Welker It arose as a cure, which could help us not to drown in the Information Ocean. But then it turned to a disease which fuels this ocean, where 27M pieces of content are shared every…
Photo sharing on mobile was all the rage when Instagram came on the scene. Today it’s even better with Facebook behind the wheel and more access on phones, tablets, and computers. The growth of this social network has been phenomenal, and continues at a record pace. The bottom line is your business needs to take…
By Barry Feldman Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think…
Can you believe YouTube is 10 years old already? It’s true. YouTube was officially launched on February 14th, 2005 by three former PayPal employees. As verified by Wikipedia, Chad Hurley, Steve Chen, and Jawed Karim “activated the Internet domain name “YouTube.com” and started to create a video-sharing website on which users could upload, share, and view videos.”…
By Tony Zambito Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to religion and everything in…
The Illusion of Choice People believe that it is purely their choice, when they determine what to do, where to go, what kind of information to consume. Is it? Not really. It started thousands of years ago and continues to this day, – most of people’s actions are under the influence of their reference groups.…
When someone arrives at your website landing page for the first time this is considered a ‘cold lead,’ with the next step capturing their information with an inviting optin form. While this is an important element to your business, you can also create a ‘warm lead’ by joining and interacting with professional groups on social…
Do You Have a Blog Commenting Strategy? ‘Say what?’ Yes I ask you; do you have a blog commenting strategy? Do you have ‘comment goals’ for your own blog? Have you ever analyzed your articles to find out why some articles get commented on a lot and other (great) articles get no response at all?…
By Michael Brenner Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…
By Robert Caruso One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content…
