How the Interview Method Can Work for Lead Generation
Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which…
The Growing Importance of Customer Relationships
Relationship marketing is still a confusing concept for a lot of businesses. While they easily understand sales and the need for a set process to convert leads into dollars, the idea of building lasting relationships does not so easily translate into traditional business models. Time is money, after all. Why would you want to spend…
Social Media Insights and Monitoring on a Startup Budget
By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…
Relationships: The Prime Directive of Social Media
There are many posts with tips on tools, methods and metrics to study. They are aimed at getting big results. There is one catch though. They guarantee about as much as “Do this to make someone fall in love with you.” The measure of any tip, however, is the strength of the genuine relations you build.…
Generation C: The Future of the Digital Family
One of the most remarkable transformations of our contemporary society can be seen in the way we inform and entertain ourselves through the web and social media. In the last twenty years, digital learning has made a deep impression on new generations, which they’ve harnessed with egocasting and infotainment. In a way, these trends meet…
Free Website Traffic Methods for Your Business
Bringing new visitors and subscribers to your website can be one of the biggest challenges for businesses. The good news is that there are still free traffic methods to tap into despite all of the changes to Google’s algorithm over the last two years. Depending on the size of your company the number of visitors…
Google Plus Is Neither Dead Nor Dying. Here’s Why!
Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up Google Plus: Google+ (or Google Plus) is a social networking and identity service that is owned…
Entering The Age Of The Golden Rule
Our digital and social world is commoditizing products and services in the minds of our prospects and customers. In order to distinguish ourselves, teams, and business offerings requires more than great products or services to stand out from the competition. I propose marketing and selling our products and services through highly moral and ethical behavior. Why? Because the formerly separate worlds…
Here’s How to Create a Community Around Your Blog
If you’ve been reading my blog for a while, you know how much I love to blog and how much I appreciate my readers. Blogging for me started as a passion project (not a business) and has really remained a passion – even though I’ve turned it into a business. Honestly, this is why I…
Want Great Inbound Leads? Here are 5 Things You Must Do
I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience. Incidentally, a few weeks ago, a client asked me this: “My inbound leads are falling in number in spite of all…
« Previous Page — Next Page »