One of the most remarkable transformations of our contemporary society can be seen in the way we inform and entertain ourselves through the web and social media. In the last twenty years, digital learning has made a deep impression on new generations, which they’ve harnessed with egocasting and infotainment. In a way, these trends meet…
Bringing new visitors and subscribers to your website can be one of the biggest challenges for businesses. The good news is that there are still free traffic methods to tap into despite all of the changes to Google’s algorithm over the last two years. Depending on the size of your company the number of visitors…
Whether you like it or not – and whether you use it or not – Google Plus is here to stay…at least for now. It’s difficult to describe this complex platform, but here is one definition that sums up Google Plus: Google+ (or Google Plus) is a social networking and identity service that is owned…
Our digital and social world is commoditizing products and services in the minds of our prospects and customers. In order to distinguish ourselves, teams, and business offerings requires more than great products or services to stand out from the competition. I propose marketing and selling our products and services through highly moral and ethical behavior. Why? Because the formerly separate worlds…
If you’ve been reading my blog for a while, you know how much I love to blog and how much I appreciate my readers. Blogging for me started as a passion project (not a business) and has really remained a passion – even though I’ve turned it into a business. Honestly, this is why I…
I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience. Incidentally, a few weeks ago, a client asked me this: “My inbound leads are falling in number in spite of all…
Lead Generation + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.…
Pinterest for Business Pinterest is a great visual platform. It’s fun, functional and fast-paced. You brand can absolutely benefit from being on Pinterest, as long as your social media marketing goals include increased web traffic, brand recognition and online audience. Whether you decide to take on Pinterest for your brand depends on your current marketing…
By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…
By Rob Peters Traditional B2B selling has died, long live social selling thought leadership. The information empowered and socially connected B2B decision-maker is not waiting for your cold call to educate them about their industry, company challenges and/or your product/services. Recent research has shown that B2B decision-makers want to talk and get their questions answered…
