Susan Gilbert
March 30, 2015

How to Choose the Right Media Outlets to Pitch

You’ve been diligent applying best practices of marketing online;  and, your business has a both a great content and marketing strategy – but, are you utilizing the many ways to gain more exposure from the media? If not, I’m sure your first thought is, “Where do I find the right media outlets?” Finding the right…


Jan Gordon
March 29, 2015

9 Characteristics Of Human Marketing

By Robert Caruso There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising…


Jan Gordon
March 26, 2015

How To Gain Deep Insights Into Customer Buying Behavior

By Tony Zambito The digital economy continues to evolve at a fast clip.  New technologies are being introduced nearly every month.   Startups are ascending while long tenured organizations suddenly find themselves on shaky grounds.  New services and product introductions are falling flat.   Making the pursuit of understanding why customers are buying or not buying most…


Jan Gordon
March 25, 2015

The Inexorable Shift from Traditional to Social Media

By Andrew Hutchinson Occasionally people ask how I got involved in social media. I worked in media monitoring for many years and one of the biggest benefits of working in that industry is oversight, being able to see media trends and changes as they evolve. You could see how a single news report could build…


Paolo Fabrizio
March 24, 2015

How To Turn Social Customer Service Issues Into Assets

Delivering excellent customer service via social networks is not childs play. You need to re-think and adapt procedures in order to integrate social customer service into your organization. Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers.…


Susan Gilbert
March 23, 2015

How to Write an Effective Business Bio

Write a Business Bio that Attracts Subscribers Like a Magnet When visitors arrive at your website it’s important to get their attention and give them a reason to click through what your business has to over. A short, and concise biography that is attractive to readers is going to help your landing page stand out…


Bryan Goodwin
March 22, 2015

Podcasting: The Advantage of a Small Audience

Large verses the small audience in podcasting

At the end of 2014, there was a podcast that came on to the scene that tackled a few hurdles and broke a few records in podcasting. It was the fastest growing podcast and it was being used as a pop culture reference in a Saturday Night Live skit. This Podcast and the attention it…


Jan Gordon
March 19, 2015

Why Content Marketing and Social Now Drive SEO

By Lee Traupel SEO is the process of making your web site more accessible to search engines. Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird”) have changed SEO marketing permanently. It’s s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development,…


Jan Gordon
March 18, 2015

The Top 100 Content Tips By 52 Content Marketing Experts

By Danny Brown Curatti Note: This is a true Danny Brown piece, packed with information, observation, Scotland’s unique and wonderful humour and absolutely no punches pulled.  Enjoy! What made you click through to read this post (unless you’re reading this via RSS and already know what’s coming)? Was it because you’ve read other posts of…


Rob Peters
March 17, 2015

Social Selling: Find A Way To Their Heart​

I was enjoying the warmer weather in Chicago this past weekend and was listening to “Find A To My Heart” by Phil Collins and these lyrics resonated in how I build trust and relationships with my prospects, clients, and all my friends on social media. Effective B2B Social Selling must appeal to the buyer with…


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