A new era of B2B content marketing has begun with the advent of account-based marketing. This B2B marketing strategy empowers you with the best possible return on your investment, along with driving enhanced sustainability and profitability over time. Account-based marketing (ABM) is also popularly referred to as key account marketing, where a business identifies and…
You know the importance of promoting your company to develop a solid base of loyal followers. But how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with; it’s why your personal and professional network seeks you out for information. And you do…
With people having such short attention spans these days, every content marketer is trying to figure out how to create content that will hold people’s attention. In today’s post, I’ll show you just how to do this. But first let me remind you about what I taught you last time. In my last post, How Content…
If your business is selling products and/or books online then you need to pay attention to customer reviews in order to stand out from the crowd. This is especially true if you’re selling on Amazon, which the world’s largest online retailer. According to a new study featured on Moz, 67 percent of buyers make a…
With 2015 now behind us, it’s time to look ahead to next year. There’s much to look to, including the 2016 Rio de Janeiro Olympics, the United States Presidential Election, and a host of Hollywood blockbuster superhero films. Technology will be a major participant in each. What those technologies will be is going to be…
2015 has been and gone, and we now welcome 2016 into our lives. May it be the best year yet for you and yours. Once again, we’d like to offer a big thank you to all of our readers and advocates. And of course, we’d like to thank our great writers, who make Curatti what…
As we approach the end of another year, many business owners are reflecting on the past year and analyzing their marketing efforts. You’re probably one of them. If you’re not, you should be! And one of the things you should be looking at is your social media strategy. How well did social media perform for…
As 2015 draws to an end, all of us at Curatti would like to offer a big thank you to all of our readers and advocates. More than anyone, however, we’d like to thank our great writers, who make this site what it is. Happy New Year to all! Here is Part One of a…
With the New Year just about upon us, this is a time as good as any to review the past year. It’s also worth noting that with the turning of the calendar, we’ll be in the second half of the second decade of the 21st century. Without a doubt, time and technology are turning faster…
Word of mouth recommendations can dramatically increase a business’s bottom line and website conversions. This is also a great way to reduce your advertising and paid search costs. Influencer marketing helps connect your business with your community because they perceive you as a trusted resource. Since 2004 there has been a dramatic increase with powerful…
