Ivan Temelkov
May 11, 2016

Why Facial Recognition Will Change Marketing Forever

Facial recognition is the next biggest trend – one that digital marketers need to pay strong attention to as it is taking front stage in marketing trends. Recently, MasterCard announced selfie payments – a payment method using a selfie from a smartphone to pay for a bill. A clear indication that facial recognition will also…


Amy Cowen
May 10, 2016

How to Make Valuable Content Out of Trending News

Why Use Trending News? Staying relevant, content-wise, on the Internet today is very important. Answering audience questions is a must and the bulk of your content has to be informative, unique, and niche related – otherwise, you will get sidestepped completely. But, however you spin it, there is only so much you can write in…


Susan Gilbert
May 9, 2016

Improve Your Content Marketing Reach With Medium

Social media provides a great outlet for businesses and brands to connect with their audience and spread the word on their content. Now Medium has come along as a helpful complement to your blog where you can further grow your subscribers and followers online. Twitter co-founder, Evan Williams, began the publishing platform in 2012, which…


Norman Arvidsson
May 8, 2016

What Should Your Social Media Marketing Budget Be?

Businessman Working Dashboard Strategy Research Concept

  The Internet, and social media in particular, has leveled the marketing playing field for small businesses. The “little guy” can have an active and well planned Facebook page right along with the likes of Coca-Cola and Geico’s Gecko. The little guy can Tweet all day long, and post great photos and quotes on Instagram,…


Luisa Brenton
May 5, 2016

6 Tips How to Use Instagram for eCommerce

Okay, so there are bigger networks out there than Instagram. The network has 400 million users while Facebook has four times that amount. Still, as Business Insider reports, that number hides some important realities. Instagram users are far younger on average than Facebook users and they view the network as far more important (32% say…


Ivan Temelkov
May 4, 2016

The Impact of Communication In Digital Marketing

Internal and external communication in the digital marketing realm seems to be a burden for a lot of businesses these days. This includes small business, mom and pop shops, and even corporations. At the C-level particularly, communication seems to be significantly more problematic. In most instances, poor communication is attributed to workflow ramifications. The interesting…


Diana Beyer
May 3, 2016

These 10 Examples Prove That B2B Branding Really Matters

Many people don’t believe that branding really matters in the B2B digital marketing space. They argue that the relationship building is based on professional standards, and purchasing processes in B2B are too focused on logic and policy for branding to make a big difference. This could not be further from the truth. Emotional connection, loyalty,…


Susan Gilbert
May 2, 2016

To Attract a Large Audience, Get Creative!

To compel your community to respond, get creative in the development of your unique brand personality. Use powerful storytelling, eye-catching visual content and interactive conversations. Your initial goal is in establishing your message and image before developing a solid digital marketing strategy. A successful business is one that creates content with your target market in…


Paolo Fabrizio
May 1, 2016

Boost relationships with Social Customer Service

An increasing number of conversations between customers and brands take place on social networks, thus publicly. At the same time many other consumers enjoy the show by listening and judging how your brand interact with customers. Like it or not, they will take their next purchase decisions upon your brand’s online behavior: speedy and effective responses…


Ivan Temelkov
April 27, 2016

Why Influencer Marketing Is Indispensable

The vast majority of marketing these days pertains to influence. The way brands and marketers engage with a target audience heavily relies on influence. Consumers make purchasing decisions based on influence from a brand. Now more than ever, influencer marketing plays a huge role in the digital marketing mix. Something that every company should be…


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