Articles by Susan Gilbert

Susan Gilbert
November 4, 2014

Design a Business Website Your Visitors Will Love

Is it time to do a website audit? Perhaps you are launching a new business and need some great ideas of how it should present itself online. It’s important to have an eye-catching landing page where your products or services are easy to find and recognize. Social media and mobile technology have both changed the…


Susan Gilbert
October 28, 2014

Has Your Business Facebook Page Stopped Growing?

Facebook Pages have come a long way since their inception with quite a few changes along the way. Today it is a challenge to build fans and engagement without purchasing expensive advertising. Has your business page been a bit dull lately? Facebook’s new algorithm and rules for link baiting have had an impact for certain,…


Susan Gilbert
October 21, 2014

Rock Your Website – Moving Up!

Want Your Website to Convert Traffic? Clean navigation for website conversion and visitor appeal, along with good frameworks like WordPress, will provide you with a rockn’ website that directs your visitors to take the actions that will convert them into prospects and customers. An effective website is one that is clear, focused, and makes a…


Susan Gilbert
October 14, 2014

Why Contests on Twitter Are Great For Business

Twitter is one of the top social networks that brands and businesses engage on for more opportunities, leads, and sales. Did you know that there are currently over 270 million active users around the world, and eMarketer reports a growth of sales by 124% from 2013 to 2014? Bottom line is – if you aren’t…


Susan Gilbert
October 7, 2014

Time Is Money

…and that remains true when it comes to social media marketing. Is your business finding that the day is slipping away with too much time being spent on social media interactions and postings? Well you’re not alone! With technology readily available to us it is easy to fall into this time trap. We have just…


Susan Gilbert
September 30, 2014

Where Did Your Social Branding Go?

You are busy – I know.  But during the many changes within your business, did you happen to notice in the midst of it all that maybe you missed updating your social media branding? Social + Branding = Consistency If you have found that your social media marketing is not helping to build your brand…


Susan Gilbert
September 23, 2014

Is it Time to Revisit Your LinkedIn Profile?

Back in 2003 a new online professional networking service called LinkedIn was launched out into the world.  But, Oh Baby, have things changed since then!  In the early days this growing social media tool for job seekers, businesses and brands was quite different – a mere shell of what it is today. Now there are…


Susan Gilbert
September 16, 2014

Focus on Topics, not Keywords

Topics, not Keywords Equals Success for Your Website If you are still using 2010 tactics that include heavy usage of keywords in your content, my guess is that your website doesn’t rank like it used to. In order for your business to rank these days you can’t use the  old SEO model for your content.…


Susan Gilbert
September 9, 2014

Why Community and Marketing Go Hand-In-Hand

Have you ever been confused about whether you should be marketing or building a community? Wondered which is most beneficial for long term sales and business growth? Building your business through marketing to generate more sales and prospects is an essential element that needs to be firmly set in place. When it comes to attracting…


Susan Gilbert
September 2, 2014

Create Professional Images on a Budget

create graphics

Face it – we live in a visual world; and, never has that become more true than in our digital and social media marketing of today.  Images grab attention and when done well, increases click-thrus and conversions. But what if you aren’t a graphic designer who knows the ins and outs of Photoshop? Never fear…


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