Articles by Shane Barker

Shane Barker
August 17, 2017

Facebook Influencer Marketing: Everything You Need to Know

Facebook Influencer Marketing

Shane Barker is a leading authority Influencer Marketing. Everybody uses Facebook. How about an article on Facebook Influencer Marketing? Perfect, right? It an epic article and another in our “Great Articles You may have missed” series. Facebook Influencer Marketing One of the first questions that come to mind when you plan an influencer marketing campaign…


Shane Barker
July 18, 2017

5 Influencer Marketing Mistakes And How To Avoid Them

Influencer Marketing Mistakes

In this article, Shane Barker shows reveals 5 influencer marketing mistakes that you shouldn’t wast you time or money on. He gives some examples and also advice on how to avoid them. It is another in our “Great Articles You may have missed” series. Avoid These Influencer Marketing Mistakes So you’re getting started with influencer…


Shane Barker
June 20, 2017

How User Behavior Analytics Can Improve Your Conversions

User Behavior Analytics

In another epic article, Shane Barker shows how User Behavior Analytics can improve your business conversions.  It is another in our “Great Articles You may have missed” series. 5 Ways User Behavior Analytics Can Improve Your Conversions Like every other business, you want to improve your conversions. But the problem is you’re not sure how…


Shane Barker
May 16, 2017

9 Great Ways to Increase Engagement on Social Media

Increase Engagement on Social Media

In this epic article, Shane Barker shows us the best ways to increase engagement on Social Media. While you are undoubtedly already following some of the advice given here, it is nevertheless invaluable to see all of this in a single article.  It is “Great Articles You may have missed” series. Increase Engagement on Social…


Shane Barker
February 14, 2017

10 High Profile Influencer Marketing Case Studies

Influencer Marketing Case Studies

In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…


Shane Barker
December 19, 2016

5 Ways to Promote a Product Launch with Influencer Marketing

Product Launch

Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they…


Shane Barker
December 12, 2016

11 Common Product Launch Mistakes and How To Avoid Them

Mistakes

Product Launch Mistakes Are Sooo Common! Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged…


Shane Barker
November 28, 2016

Micro-Influencers Can Increase Your Sales 10X: Here’s How

A/B Testing

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have…


Shane Barker
November 7, 2016

How to Improve Your Link Profile for Local SEO

So you want to improve your ranking on local search but you don’t know where to start? While there are many factors that affect local search ranking, your link profile has one of the biggest impacts. In this post, you’re going to learn all about link profiles and how you can improve them for local…


Shane Barker
October 31, 2016

7 Tools for Creating High-Quality Visual Content

Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. Several studies have shown that visual content performs much better than text-based content on social media. In fact, a Chute and Digiday study found that visuals perform, on average, 4.4…


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