Articles by Martin (Marty) Smith

Martin (Marty) Smith
June 9, 2014

What Is A MacGuffin & Why Web Design Needs To Include Them

MacGuffin Thumbnail Hitchcock

Film MacGuffins I’ve been fascinated with the idea of MacGuffins and how the idea translates to websites. Here is an explanations of a film MacGuffin, an idea created by Alfred Hitchcock: One of the most oft-used and well known plot devices in Hollywood movies is the “MacGuffin,” the object that drives the story forward and…

Martin (Marty) Smith
June 2, 2014

5 #stealthis Content Marketing Ideas From Amazon

Steal These 5 Content Marketing Ideas from Amazon graphic on Curatti

Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal…

Martin (Marty) Smith
May 26, 2014

Marty (@ScentTrail) Shares 5 Internet Marketing Lessons From The Big C

Internet Marketing Lessons Big C Thumbnail on Curatti

One lesson every Internet marketer learns is to learn from everything. Here are 5 Internet marketing lessons I’ve learned from surviving cancer: Internet Marketing Lesson #1: Be Patient In A Hurry This lesson is contradictory sounding but accurate to the experience of Internet marketing. Patience in a hurry describes one of the core skills every…

Martin (Marty) Smith
May 19, 2014

Red Bull Branding 2: Friends of Friends Marketing

Red Bull Branding 2 on Curatti graphic

Red Bull Branding Lessons: We Are All Media Companies Now discussed differences in marketing between P&G in the 1950’s and Red Bull in 2014. There are many differences. P&G’s brand marketing told parables and myths. Procter & Gamble used TV to align P&G’s brands with core values such as “good mother” and “take care of…

Martin (Marty) Smith
May 12, 2014

How Can Your Website “Make Love”: 5 Internet Marketing Tips

How Websites Make Love Beatles Graphic on Curatti

The Beatles Were Right When the Beatles said, “And, in the end the love you take is equal to the love you make” they were both right and prescient. The Beatles were speaking about web marketing long before there was a web. Creating websites that people LOVE is rarely discussed. I’ve heard, “Create great content”…

Martin (Marty) Smith
May 5, 2014

Escape From Google – Diversify Your Internet Marketing

Escaple from Google on Curatti

Note: This post is a preview to my Digital Marketing For Business presentation this Wednesday May 8th at 10:00 in the Raleigh Convention Center. Escape From Google I’m not Snake Pilssken the character Kurt Russell played in John Carpenter’s famous end of the world movie Escape From New York.  Carpenter’s 1981 movie had the world…

Martin (Marty) Smith
April 28, 2014

Ouch! 3 Ways To Avoid the Coming Community Shock

How To Avoid Community SHock graphic on Curatti

Content Shock Becomes Community Shock Content Shock: Why Content Marketing Is Not A Sustainable Strategy is a highly influential post by Mark Schaefer. Mark outlines what every content marketer knows. We can’t ALL create an infinite amount of content and win. Attention is one of the few things that we can’t easily create more of.…

Martin (Marty) Smith
April 22, 2014

Sharing Your Process With Customers Is Your Product

Process is Product on Curatti image

Process Is Product In 2009 I wrote: An eye of our collective Digital Marketing Storm settled briefly today. It is the day before Thanksgiving. Our web site is speeding up even as staff and friends hit the road. During a mid afternoon lull a thought settled in too. Process is product I thought. What does…

Martin (Marty) Smith
April 14, 2014

Playing Serious Games For Business With Author Phaedra Boinodiris

Serious Games For Business book image on Curatti

“Gamification is every bit at important as social media,” IBM’s Serious Games Manager Phaedra Boinodiris said this morning at Triangle Startup Factory. “I worry about the Trough of Disillusionment because gamification is about more than badges,” Phaedra continued. The fear is gamification is over hyped. Hype creates the illusion of simplicity. When gamifying a business…

Martin (Marty) Smith
April 7, 2014

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators

CrowdFunde Hiring Content Curators graphic on Curatti

Great Content Curators Needed Working with Jan and Curatti’s amazing “Editors of Chaos” convinced us – CrowdFunde needs great content curators. CrowdFunde is our Durham, NC based startup being “accelerated” at Triangle Startup Factory. CrowdFunde’s mission is simple – help websites, brands and companies tap wisdom of crowds so commerce and content can help one…

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