Audit Your Social Media Profiles for Quality Connections
If your business is seeking to build a stronger level of influence online then you will want to have an active and involved audience who has an interest in what you have to offer.
A large number of followers needs to be based on quality connections and relationships with influencers in your target market. In order to gain the most activity on your content a narrow focus is important.
How can you weed out fake or spam fans and followers and attract an interested community?
Each social network is unique in its approach to displaying your audience. While there are tools available to help you along in the process it’s a good idea to become familiar with the most popular platforms in order to spot accounts that are fake or spam.
Facebook, which is the top social media site according to a recent report on Statista, garners just over 45 percent of online users. Your Insights tab will provide you with demographic and geographic information to help you determine whether your Fans are located within your online niche. For example, if there are large number of foreign profiles and your business is more local then these could potentially be spam or fake accounts:
Individual Fan profiles can be viewed from the top-right icon on your Page:
Many of these can be easily recognized as not authentic, while others may need more information, which can be provided for free from a great tool called, Find My Facebook ID. It’s simple to delete the non-relevant users from your Page, and even ban those which are spam.
Another large social network that many brands and businesses are active on is YouTube, which is notorious for attracting users who engage in spam or negative comments. Thankfully this network has a complete help section on how to deal with these users: Spam, deceptive practices, and scams.
Alternatively, Reelseo has provided a great video on how to block online trolls and spam comments from your YouTube Videos:
Twitter, the third largest network on social media, has the benefit of free tools that can help you spot spam or fake followers such as Twitter Audit, and Fake Follower Check. After entering your username these resources will provide results that you can follow up on such as this one:
When building new connections for your business on social media avoid non-relevant users by not purchasing your fans or followers. Instead evaluate your audience and ask whether they are interested in what you have to offer. On places like Twitter, Instagram, LinkedIn and Pinterest it’s always a good idea to check out their profile and credentials first before allowing them into your network.
The bottom line is that social media is an important tool to gain high-quality leads and sales, therefore great connections are vital to your brand image. It is well worth the effort to evaluate your active profiles in order to build a great reputation and an authentic audience.
Susan Gilbert
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