‘I’ve screwed up!’ That’s the typical expression when you make a mistake or detect a problem that impacts a customer’s experience. Soon after that, it’s time though to roll up your sleeves: how do you face? I’m asking that because while you’re working to fix an issue, you also need to decide how to communicate…
Just to let you know from the outset, recruitment is not my usual subject. However, my interest in AI certainly is very real! I can see how a very large corporate identity, which regularly recruits a lot of new candidates every year, would be drawn to using AI. The process is time-consuming, costly, and frustrating.…
Personalizing emails using your subscriber’s first name? Great. But did you know that it’s not enough anymore? Visualize yourself in the shoes of your subscriber – You are surfing through your crowded inbox, looking for the elusive email meant for you. Amidst the ocean of generic subject lines and monotonous greetings, one email stands out…
Why Should Your Customers Pay Attention? You may answer ‘…because it’s in their interest doing so’. While I may agree with you, such an answer is based on rational elements: whenever customers ask for some kind of support, they should listen carefully. Well, I have some bad news for you though, because some of them…
Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers. But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…
The rise of Open Source AI has gotten many businesses to rub their hands with glee. Perhaps we can do away with expensive content writers, and focus on using ChatGPT to write blog posts for us instead? I can certainly see how his automation could be valued as an advance in technology. Here is a…
Despite loads of companies claiming to be ‘customer-centric’, I still observe a huge gap in customer experiences. I can confirm that by first-hand experience because I carry out Digital Customer Service conversation analyses for my clients on a regular basis. The fact is that today nurturing relationships means taking care of each interaction and it…
“It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” —Colin Angle While I completely agree with this quote, it will be much cooler to see how innovative email marketers get their creative juices flowing and leverage the power of artificial intelligence to scale up their…
AI adoption is 2.5 times higher today than it was in 2017, according to McKinsey’s Global Survey on AI. Image via McKinsey & Company And one of the key areas that organizations are using AI is effective decision-making. Through analyses of available datasets, AI is helping leaders make more accurate and consistent decisions. Fast. Unlike…
During the last three months, I’ve been traveling a lot to meet clients, mostly driving my car. Therefore I’ve also had some time to think about how customer relationships are born, evolve, and sometimes cut up. More specifically, what aspects influence the whole relationship in a positive or negative way, just like in any other…
