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Ruchika Sharma
March 10, 2017

Your Complete Content Plan, Part 3: Content Distribution

Content Distribution

This is the final part of the Infographic series “Your Complete Content Plan”. If you missed the prviosu parts. you can link to part one – Keyword Research – here, and part two – Content Creation – here. The next stage of content planning is Content Distribution. We are well aware that Content Distribution is


Wade Harman
March 9, 2017

The Devastating Cost Of Poor Website Performance

Poor Website Performance

This article from Wade Harman looks at the effects that poor website performance may have on your company’s bottom line. It’s certainly cautionary reading, and is another in our “Great Articles You may have missed” series. Poor Website Performance Has A Cost! In the past few years, consumer trends have shifted in favor of online


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Vaibhav Kakkar
March 8, 2017

Using Reddit To Unlock Some Of The Greatest Content Ideas

Reddit

Editors note: Surprisingly, we have never posted anything about Reddit. Well it’s high time that changed! As someone who has never used the platform, this article has opened my eyes to a new content source. I want to learn more! Reddit: Does This Platform Deserve Your 2nd Look? The most pressing issue with content marketing


Shelly Kramer
March 7, 2017

The Benefits of a Long Form Content Strategy

consistent long form content

In this article, Shelly Kramer discusses the benefits of long form content, along with the warning that not all content fits this form. It is another in our “Great Articles You may have missed” series. Long Form Content In The ADD Era? These days, it seems like everyone has got something to say online—your business


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Paolo Fabrizio
March 6, 2017

Use Social Customer Service To Nurture Your Business

nurture business relationships

For many years, customer service has been underrated. Most brands have considered it ‘a post-sales activity’ or worse ‘just a necessary cost’. This ignores the inner value of customer service for overall business. Well, if you still have this kind of approach in 2017, it is no wonder that you struggle to retain your customers! In this


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Alice Elliott
March 3, 2017

Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: Alice Elliott

If you want to draw the right kind of attention to yourself in the blogosphere, the best way to go about it is to comment on other blogs. That’s why when I participated in this Curatti On Air Interview (see below) I was extremely keen to talk about commenting (as well as other aspects of blogging): In the


Bryan Kramer
March 2, 2017

Why You Should Use Bite-Sized Content To Capture Attention

Bite-sized content

In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting


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Susan Gilbert
March 1, 2017

15 Ways To Improve Your Email Marketing [Infographic]

Email marketing

We’ve all heard that “the money is in the list”.  Whether that’s an email or subscribers list, staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here are 15 ideas you can use


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Andy Capaloff
February 28, 2017

Follow Links in Sponsored Posts: Why You Should Resist The Money

Follow Links v Nofollow Links

I’ll keep this article as concise and informative as possible. If you have a blog with decent traffic, chances are, you will receive inquiries for sponsored content. Some of these solicitations will include the demand that you include follow links (sometimes called ‘dofollow links’). It can surely be tempting to accede to this requirement and


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Raymond Morin
February 27, 2017

Trust Barometer 2017: The Ultimate Alarm for Organizations

Edelman Trust Barometer

On January 15, 2017, the public relations firm Edelman presented its annual trust report. The findings were then published by PR Newswire with a rather explosive title: 2017 Edelman Trust Barometer Reveals Global Implosion of Trust. The subtitle is perhaps even more sobering: “CEO Credibility at Lowest Level Ever” (PRNewswire). Edelman surveyed more than 33,000


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