The New Ecommerce: Current Best Practices

From Tomorrow's Ecommerce: Designing Tomorrow's Ecom Website Today Haiku Deck The Haiku Deck above is about the New Ecommerce. We've written (or are writing) three blog posts to support trends we see in the new ecommerce including: I: Current Ecommerce Best Practices (you are reading this :). II: Rise of the Social & Mobile Web (social shopping). III: Crowdfunding & DIY (the Zazzle effect soon). Current Ecommerce Best Practices Ecommerce best practices are alive … [Read more...]

Can Subscriptions Smite The SEO Giant?

Invisible Giant BLOWS UP Last week's Curatti post The Invisible Giant: Why the New SEO Is So Hard To See blew up on and off Curatti. With over 200 social shares ("flares) on Curatti and support from great friends such as Mark Traphagen, Phil Buckley, Jan Gordon, Andy Capaloff along with a group of great friends from including Brian Yanish, Kelly Hungerford,, Malek and John van den Brink (to name just a few) the GIANT of the "new seo" became visible to … [Read more...]

Invisible Giant: Why Its Hard To See the New SEO

Click GIANT to see fastest "views" Haiku Deck we've ever created. (8.6.14 Blowing Up Haiku Deck note added to bottom.) The New SEO's Invisible Giant "You can't get there from here anymore," is what I should have said. Instead I wrote a long email explaining how SEO, content marketing, PPC (Pay Per Click) and community are in a big bowl of spaghetti. The return email said, "We just want to return to a time when our bookkeeper could manager our SEO," proving nothing in long emails ever works … [Read more...]

Crowdfunding Million Dollar Balloons, Majestic SEO & Curagami

A Kickstarter How To... Will Bag O Balloons Reach $1,000,000 in Kickstarter Support? I shared Ethan Mollick's Dynamics of Crowdfunding Kickstarter study with Allison Phalen from the Charlotte based Command Partners tonight. Not much Mollick can teach Command Partners based on Bunch O Balloons. Bunch O Balloons is an ingenious idea. Fill up 100 water balloons in less than a minute. Their Kickstarter project has 14,939 contributors and $590,980 on an ask of $10,000. Why such over-the-top … [Read more...]

Is Your Content Living A Resume or Eulogy Life?

Watch Video Resume vs. Eulogy TV analyst and author David Brooks' TED Talk on living Eulogy instead of Resume lives was so moving I wrote a post asking my friends on LinkedIn if they were living Eulogy lives. Today's Curatti post asks a variation of David Brooks' question, Is your CONTENT living a resume or Eulogy life? Creating one more sale or writing yet another blog post about the death of SEO doesn't feel heroic. Sometimes its hard to know ahead of time what content will be heroic. Why … [Read more...]

5 Great Movement Brands To Learn From

  5 Movement Brands Movements gather scale and membership over time. Campaigns, offers and sales don't scale. The "never ending sale" trains shoppers to wait and expect more discounts, deeper discounts and better discounts. Discounting is crying wolf. Cry wolf enough and there may be a wolf but no one cares. Care, passion, emotional engagement and advocacy come from connection. Connection comes from trust. People trust movement brands more. This post is about 5 great "Movement … [Read more...]

Red Bull, Media Companies & Curagami Scores

Red Bull Branding Lessons We Are All Media Companies Now is my most popular Curatti post by a long margin. I think that's because it was easy to see the difference in the P&G Ad from the 1950s and Red Bull's "follow our customers and brand them" approach: Flash forward to this video from Red Bull TV: The distance marketing has become in 50 years is very clear. The post prompted this great comment from Theo on Curatti: Theo says: Great article! “Red Bull is a media company … [Read more...]

Stop Solipsistic Marketing II – 10 Tips

What's Your Curagami Score? Our Startup Factory funded startup Curagami is developing a new cool metric - a Curagami Score. Knowing a website's Curagami Score helps digital marketing teams know if their marketing is talking to themselves about themselves or winning hearts, minds and loyalty online.     We thought it would be fun to share 5 tips on Curatti and 5 tips on Curagami. Tips 6 - 10 are below. Find Stop Solipsistic Marketing Tips 1 - 5 on Curagami. Stop Solipsism Tip #6: Build … [Read more...]

Good, Better, Best – Why Information Parity Helps Sales

Does Your Site Create Information Disparity? One of the most important CSFs (Critical Success Factors) we’ve discovered working on our Triangle Startup Factory funded startup called Curagami is how crippling information disparity can be for online merchants and B2B content marketers. Visitors arrive on a website with expectations. Meet those expectations and your chances to convert go up. Disappoint or create information disparity and visitors don’t become buyers or advocates. Matching The … [Read more...]

Hero Marketing – The Only Marketing Left

Stumbling On Hero Marketing on Martin's Ride My career is over I remember thinking. Hearing "cancer" and my name in the same sentence made me a little crazy. As context roled in like a tide new perspectives emerged. Career as a concept fell apart. Heck, CONTROL as a concept is trashed. Many of life's cherished illusions came tumbling down. On that Friday afternoon when Dr. van Deventer's call said "Martin" and "cancer" in the same sentence one thought jumped into my well scrambled … [Read more...]

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