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Stewart Dunlop

5 Technical Skills Online Entrepreneurs Should Learn About ASAP

Technical Skills Online Entrepreneurs Need To Know

We know the technological world is on an exponential growth trend. We also know it’s no longer just about highly-performing computers and gadgets. Nowadays, modern technologies are available in all types of industries from fully-automated production lines to advanced security systems against financial fraud to even intelligent algorithms that can create fact-checked news. So what…


David Gutierrez

B2B Website Design: How to Generate More Leads

Good B2B Website Design Aids LeadGen

B2B companies often tend to dismiss the intricacies of website design, its influence on their lead generation, and the overall efficiency of their business. After all, you are dealing with other entrepreneurs, who must be serious people who make logical decisions. Surely they aren’t so impressionable that they can be easily swayed by a color…


Dipti Parmar

Win the B2B Race with These 3 Customer Experience Masterstrokes

B2B CUSTOMER EXPERIENCE

When we think customer experience, we typically picture beautiful, well-laid-out stores, a clean and easy to navigate website, and helpful customer service. Retail, largely. But customer experience matters just as much, if not more, in a B2B setting. When you deal directly with businesses, instead of individual consumers, you soon realize that more than anything…


Emma Miller

How Website Design Influences UX of eCommerce Stores

How Website Design Influences UX of eCommerce Stores

B2B eCommerce is growing at an astonishing pace. According to the latest Forrester’s research, 74% of B2B buyers make least half of their work purchases online. Moreover, the same study claims that this industry is expected to reach $1.1 trillion by 2020. In such a competitive landscape, it is user experience that can make or…


Ivan Temelkov

7 Components That Will Improve Your Mobile Centricity

Mobile Marketing

Our day-to-day lives have become mobile-centric. Everything that we do as consumers revolves around mobile technology. From checking email, social media interaction, paying bills, shopping and absorbing rich media, our world seems to be complimented by smartphones. It’s imperative for companies to comprehend and harness the importance of mobile-centricity. Tweet67Share18Share11Pin1Email97 Shares


Ivan Temelkov

Why DIY SEO Typically Does Not Work

In some ways, I feel like the term SEO is heavily overused these days. After spending the last 10+ years working in the Search industry, it has become quite evident that SEO is used and abused. SEO pertains to an optimization method in the form of text, images, and video. The end goal is to…


Ivan Temelkov

9 Essentials for Building a Dominant Digital Brand

The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…