Five Steps to Optimizing Your Pinterest Profile
Pinterest is a great platform: It can organize your browsing and work like a bookmarking site. It can even be your personal planner. Visual content has been scientifically proven to be the most effective type of content, in terms of engaging our brains, capturing attention, and triggering excitement. No wonder we love image-based social media…
Five Really Useful Checklists for Content Marketers (+ Tools Suggestions)
I am a checklist addict, and I can’t deny it. My Pinterest account is full of boards dedicated to infographics, cheat sheets, and checklists. So much so that I have created multiple boards and numbered them, just so I can more easily navigate through them all. Does that sound strange to you? It shouldn’t! These…
5 Great Social Media Management Tools for Businesses
Social media management may be quite intimidating and overwhelming for business owners. There are so many pieces and micro-tasks that it is hard to see the bigger picture. And it is even harder to monitor and evaluate the team’s progress. With that in mind, here are a few tools to help set up an effective…
Your Essential Checklist for Delivering Product Demos That Close Sales
Lead generation is tough but it’s also only part of the puzzle. The real struggle is to turn those leads into buyers. And this is where hosting effective sales demos can help. Whether you have a separate person hosting demos on your brand’s behalf or you are doing it yourself, this checklist will be helpful.…
7 Tools to Create a Successful Local Content Marketing Strategy
Content marketing is the foundation of any digital visibility strategy, including local business marketing strategy. When done correctly, it increases brand awareness, builds loyalty, and leads to gradually and consistently increasing sales. Many local companies are unfortunately not doing it the right way. Many businesses think that content strategy is simply about creating a set…
6 Actionable Ways to Overcome Writer’s Block Now
When you think of a creative block, what comes to mind? Maybe a writer who is agonizing over finishing that one great novel. Or an artist drinking themselves to death as they struggle for inspiration. It is quite the dramatic image. And legends of the great creative forces of our time and their inevitable breakdowns…
