Podcasting: The Advantage of a Small Audience
At the end of 2014, there was a podcast that came on to the scene that tackled a few hurdles and broke a few records in podcasting. It was the fastest growing podcast and it was being used as a pop culture reference in a Saturday Night Live skit. This Podcast and the attention it…
How to Remain Human with Technology
By Michael Brenner Programmatic Ad Buying. Native Advertising. Content Marketing. Human Storytelling. These are some of the top buzzwords used by brand marketers in the past 12 – 18 months. I am not a huge fan of robots buying banner ad inventory that is never seen by anyone. But this technology is real. And…
The 2015 Social Media Prediction Nobody Has Covered Yet
With our New Year’s Day hangover now complete, social media and digital marketers are ready to begin the year. While business for most begins again Monday, social media marketers have been feverishly at work, recapping the past year and predicting what’s to come. Let’s take a look at what marketers – who shall remain unnamed,…
4 WordPress Plugins You Will Want on Your Podcast Site.
When you are looking at setting up a podcast for your business, there are plugins you will want to use for your WordPress site. Out of all of the different plugins that are in the WordPress Plugin repository there are 4 plugins that you will want to use. So what is a WordPress Plugin? In…
Service is The Bridge to Meaning and Purpose in Business
By Gideon Rosenblatt To be of service is to become bigger than the way we normally see ourselves. Our attention shifts. We set aside our preoccupation with ourselves and turn our focus outwards, towards others. Being of service through a business is really no different. We expand our sense of the firm beyond the narrow…
8 Key Points to a Great Podcast
There are several key points to podcasting that will help small businesses have a successful podcast. There are multiple “key” points to podcasting that take time to master. Yet there are 8 base key points that will help with your podcast. These 8 key points will not guarantee success but they will ensure that you…
Why Podcasting is Important for Your Business
If you have kids you know that hollering and screaming does no good. Many small business marketers act like parents, and think they have to holler scream shout, and froth at the mouth, to get people’s attention. This is not needed in any scenario. Unless, that scenario is overly crowded, and then I still don’t think that yelling…
Who Are You? The Anonymity Of Internet
In recent days, Google has announced that they will drop their “real name” policy and allow users to use pseudo names on their platforms such as YouTube and Google+. “Over the years … we steadily opened up this policy … Today, we are taking the last step: there are no more restrictions on what name…
The State of Social Media: – What B2B Marketers Need to Know
It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…
Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
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