Build a Better Business With These 5 Tools
5 Great Business Tools Do you have a new business idea or would you like to ramp up your existing brand? Building a strong company or solo venture can be an uphill climb, especially online. The right resources can help you improve this process and attract interested leads and influencers. Since 2015, the market has…
Are You Using LinkedIn Yet for Lead Generation?
In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…
Finding Your “Who”: The Real Way to Get More Shares
“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if…
The Importance of Social Advertising For Business
Would you like to increase your sales and subscribers through social media? Are your posts getting less leverage than they used to? The new trend in social media marketing is advertising and promoted posts, which is now supported by major networks like Pinterest, Instagram, Facebook, and Twitter. In fact, eMarketer reports that businesses spent over…
Find New Prospects For Your Business with Twitter
If you would like to convert more leads in addition to your website, email marketing and LinkedIn network your business can take advantage of the great features Twitter has to offer to get your message out there. This growing platform is a great place to grow your relationships and attract more customers to your business.…
8 Lessons Learned From My Launch That Can Help You
One of the things I love to do with my blog is to share my real experiences with things that you too are likely to encounter. And that’s what this post is all about! You likely know by now that I recently launched a new Instagram marketing community, called Jenn’s Friends. And this was honestly…
The New Social Marketing: A Sensory Experience
By Bryan Kramer Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how…
GENERATION C: The Reign of the Connected Consumers
A new monthly column I am very excited to present you this new monthly column on Generation C on Curatti.com. Each month, you will find here a summary of the different sections of my new book, “Generation C and the influence of consumers in social media”. Foreword by Neal Schaffer (now my mentor and friend),…
Do your customers have an emotional connection to your brand?
The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content…
Building Trust With Content Marketing: The Basics
5 Ways To Build Trust With Content Marketing How to ensure content marketing gets through the online noise. If you stop to consider the fact that there are 347 blog posts created every minute, you will probably come to the conclusion that we have entered the age of information overload. Beyond blogs, there are videos,…
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