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Paolo Fabrizio

The Winning Link Between Customer Service and Marketing

The Winning Link Between Customer Service and Marketing

If you have worked within companies, you know that one of the most common issues is lack of internal communication. Departments tend to become clam-like when it comes to sharing information with colleagues not belonging to the same ‘tribe’. Having personally experienced such situations, I have noticed that the more departments become silos, the more…


Andy Capaloff

Break Free Of Your Self-Imposed Boundaries: Join A Mastermind Group

Mastermind Groups: Learn From And Be Inspired By A Peer Group

Most. Businesses. Fail. There are any number of articles which discuss how small businesses must strategically use the services of other companies. These typically relate to the impossibility of anyone having both the aptitude and time to fulfill every necessary task adequately. But there are other, more human aspects to business – not least that…


Shiju Mathew

5 High Value Cross-platform eCommerce Marketing Tips

Cross-platform marketing

“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just…


Andy Capaloff

Use the World as a Muse, Not a Mirror

The World is not Your Mirror It’s Really All About Love! Social Media people talk of bubbles and silos, and from an outsider’s perspective, they are very clear to see.  Cliques, also!  Is this unique to that world?  Of course not!  The behavior starts from our earliest bondings and strengthens markedly in school.  For some, there…