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Andy Capaloff

Work-Life Balance? That’s Only Two-Thirds Of The Equation

work-life balance

There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this…


Michael Brenner

Busting 9 Digital Marketing Myths

Digital Marketing Myths

In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths. It is another in our “Great Articles You may have missed” series. Busting Some Digital Marketing Myths We all lie to ourselves in one way or another. And this is certainly true in Digital Marketing. Fortunately, we are…


Mandeep Singh

3 Powerful Pillars of SEO: Authority, Trust & Relevance

The 3 Pillars of SEO: Authority, Trust & Relevance

Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found. It is a cluster of different strategies and tactics to obtain a high-ranking placement in the search results page of a search engine [SERP] by increasing the number of…


Robin Singh

9 Reasons to Adopt a Knowledge Base for Your Website

Knowledge Base

Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. No matter what kind of a website you have and what products or services you offer, creating a knowledge base and integrating it with your website is a great step to take. It can…


Eleonora Zolotaryova

11 Essential SEO Promotion Stages For Your Website

Stages of SEO

Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find…


Joan Selby
SEO Audit

Let’s skip the part where we convince you how important search engine optimization (SEO) is. You already know that. With a great SEO strategy, you can rank higher than your competitors in Google search results. This means more people will come to your website, and the visits will bring you more money. Now, the only…


Eleonora Zolotaryova

How To Get Your First Website or Major Site Upgrade Right

First website

Everything happens for the first time. Even your own website. Whether it’s your company’s website, online store or blog, there are basic points to follow if you want to succeed. The algorithm of action, which I describe in this article, was worked out over several years in the field of marketing and SEO. Many of…


Megan Arevalo

How You Can Use Online Reviews To Enhance Your Business

Online Reviews

Editor’s note: A sideways step from our usual content. We all know how important online reviews are. This infographic is followed by an in-depth article. You can click on that link to skip the Infographic, if that’s your preference. All of the sources are attributed at the bottom of the infographic, which is by Websitebuilder.org.…


Alice Elliott

How Suitable Content Contributes Towards A More Readable Post

Suitable content

If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to…


Eleonora Zolotaryova

4 Simple Free SEO Study Resources For Content Marketers

Free SEO study resources

Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase…


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