Content Marketing: Start Conversations Don’t Join Them
By Greg Satell When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.” And…
Big Data = Better Decisions and Smarter ROI
In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he…
Get Funny! Using Humor To Boost Shares + ROI
That cartoon cracks me up! We face this all the time — whether we are making a sale, going for a job, or networking. I also use this quip: “A personnel manager was interviewing a guy for a job. “How long did you work at your last company?” “65 years.” “65 years!!?? But you don’t look…
Six Ways to Measure Owned, Earned and Paid Social Media
Danny Brown has kindly given us permission to re-publish some of his articles. For those of you not familiar with him, Danny is a published author (co-author of Influence Marketing and The Parables Of Business), and an excellent and provocative writer not only for his own blog, dannybrown.me/blog, but also for IBM Open Forum. This…
5 New Money Rules: Making Money In A Thank You Economy
Everyone has the same problem – New Money’s CATCH-22: You need a scaled network to charge for content. You can’t scale a network without money. New Money’s CATCH-22 When Gary Vaynerchuk created his wine videos they went viral creating a lifting tide that became The Thank You Economy. Share, Vaynerchuk’s book The Thank You Economy…
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