What Is A Social Media Audit And How To Conduct One
A Social Media Audit is like giving your business a physical. It makes sure that your business’s health and wellness are completely up to date. You can check to see that everything is working the way it should be. Better yet, you receive detailed insights with regards to your social media successes and failures. It…
9 Easy Email Hacks To Increase Open Rates
Do you want to increase your email open rates? Of course, you do! It’s no secret that email is the unrivaled king of marketing channels. With a 40x return per $1 spent and a ROI that’s 4x higher than social media, direct mail or paid search, email is still the go-to channel for both B2B…
How To Sell On Social Media (Without Sounding Like A Jerk)
Today’s marketing landscape is a seller’s paradise. You can sell anything, anytime, on any channel. In a sense, your business is never closed. People are ever-connected. They chat and interact with friends and brands on social media 24/7 using up to five different devices a day. A new omnichannel buyer journey has emerged. Social selling,…
Here’s How You Can Drive ROI with User-Generated Content
We are living in times where people click before they eat, and look at the world through their camera lens. Everyone with a mobile phone and a social media account is a publisher these days. And some are writing about products and brands! This is a form of user-generated content. But, what does this mean…
4 Secrets for an Exceptional B2B Content Marketing Strategy
Everyone knows that content marketing is getting a lot of traction in the B2B sector. According to the Content Marketing Institute’s 2018 B2B Marketing Benchmarks Study, 91% of B2B marketers use content marketing now. Out of the 9% non-users, more than half are planning to launch a content marketing effort within 12 months. On the…
Essential Digital Marketing Techniques for Entrepreneurs
Before exploring some very helpful digital marketing techniques, let’s first try to understand the core concept of digital marketing: The prevailing business dynamic is quickly becoming digital, and we are facing some inevitable changes in traditional marketing techniques. That is the reason that two out of three marketers have moved at least 30% of their…
12 Tools To Improve Your Visual Content, Marketing and Data
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Visual Content Tools for Social Media Business Marketing Tools Marketing Data Tools 4 Visual Content Tools for Social Media 1) Capture older photos –…
How To Solve Marketing ROI Challenges
In this article, Michael Brenner discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. It is a must-read for anyone starting out, anyone not yet getting to grips with ROI or anyone who could do with improving theirs. Basically, that’s everyone then! It is another in…
7 Tips for Making Your Brand More “Likeable” on Social Media
According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year. These stats just show the huge potential of social media marketing and its impact on increasing sales.…
How to Create an Efficient Marketing Plan
Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of a marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing a very…
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