Going Phygital: 5 Ways Businesses can Integrate NFTs with their Physical Products
In the business world, there is a constant striving to find new and innovative ways to attract customers and set oneself apart from the competition. A relatively new way of doing this is through NFTs or non-fungible tokens. These tokens can be integrated into a company’s physical products and services, offering customers a unique experience…
Here’s Why Your Customers Don’t Care About Your Products and Services
We all know that business success is not just about having the best products and services. Well beyond that, it’s not all about finding your customers. It’s about how you position your message. This is a very important article from John Jantsch, and is another in our “Great Articles You may have missed” series. Your…
5 Ways to Promote a Product Launch with Influencer Marketing
Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they…
Top 5 Practices for Your eCommerce Product Pages
Every visitor on your product page means something to your store. It increases the engagement, improves click rate and adds ranks. But most importantly, it gives you the chance to make a sale. When a potential lead lands on your product page, there are certain elements that need to be on fleek before anything can…
Case study: Record Breaking Swedish Commercial Series
My native country Sweden has the longest running TV commercial series in the world. The first episode aired in 2001 The record was broken in 2007. The series is still going. There are several marketing lessons to be learned from this. The commercial is for one of the big supermarket chains in Sweden. It features…
