10 Most Common Email Marketing Mistakes And How To Avoid Them
Before we get on with the list, we need to say that the biggest mistake pretty much all marketers make is thinking that email marketing is no longer important or relevant in the age of social media. The truth is that as many as 54% of marketing experts think of it as the most efficient…
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
How to Maximize SMS for Effective B2B Marketing
A marketing campaign is only as good as its return on investment, and that can only be maximized if the most ideal communication channel is utilized. SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. For SMS marketing to work, though, messages must be tailored to suit your target…
Do Press Releases Still Work for Business?
In addition to building a brand on social media, press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. A press release is simply a newsworthy story about you or your business. Reporters might want to print your press release or they may be…
What Makes B2B and B2C eCommerce Different?
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with your…
Want To Be a Blogging Champion? Don’t Give Up!
How does it sound, being called the Blogging Champion? Fantastic? Excellent? Dangerously happy? Awesome, isn’t it, being called ‘the blogging champion’? Winning something extraordinary in a sport sound so awesome as you’re the first from the competition. The champion.
4 Tips for a Successful B2B Mobile Marketing Campaign
We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…
Increasing Engagement and Leads with Interactive Content
Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…
The Importance Of Audience Trust In Digital Marketing
In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing…
How to Create an Efficient Marketing Plan
Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of a marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue-related goals. The marketing plan should not go beyond a year, because we are experiencing a very…
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