How Digital Competency Defines Marketing Success
Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital the next 12 months. Technical competency…
How to Take Your Content Marketing Up A Notch
By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…
Here’s How Digital Competency Defines Marketing Success
By Lee Traupel Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital in the next 12…
Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
The 9 Critical Drivers for Social Selling
By Lee Traupel The face of sales is longer mired in the old school of sales approach imprinted in the culture by David Mamet’s culture defining “GlenGarry Glen Ross” – a tale of desperate men chasing the American dream using outdated sales “methods.” Social selling is not new. People have always “bought socially”: asking advice…
Why Content Marketing and Social Now Drive SEO
By Lee Traupel SEO is the process of making your web site more accessible to search engines. Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird”) have changed SEO marketing permanently. It’s s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development,…
Competitive Analysis: The Key To Success In The Digital Age
By Lee Traupel There’s an old Gypsy saying heard around the campfire: “speed can be a friend or your enemy.” This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete. Competitive Analysis is Critical in the High Speed Digital Age It’s truly…
Marketing Strategy Begins with a Buyer Persona Profile
By Lee Traupel A buyer persona profile identifies who you are targeting with marketing initiatives. It’s the go to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews will flesh out the optimum profiles which can be converted to actionable marketing profile docs. Four Critical Steps for Building…
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
Make Your Content Memorable. Here’s How
By Lee Traupel Great content marketing can and should incorporate personality! Who sells more Sports Illustrated issues: Peyton Manning or Kate Upton? No contest it’s Kate. Not to be chauvinistic ladies, just trying to make a point. Peyton has the gravitas but Kate “delivers” a level of brand cachet at least in her fifteen minutes…
Next Page »
