When It Comes To Writing Content, Keep It Simple, Stupid!
The KISS theory really needs to be applied to more things in life. And one of the areas it needs to be kept steadfastly to, is content writing. “Any fool can make something complicated. It takes a genius to make it simple.” —Woody Guthrie First, Know Your Audience (KYA) I don’t suppose for one second…
Keep Your Brand’s Presence Consistent by Developing Writing Guidelines
An effective content marketing strategy always involves a lot of planning and cross-team collaborating. As a business, you need to create content that builds brand familiarity. In other words, your current and future customers need to easily identify your content with you, whether it’s text, an image or a video. Inconsistency gives off the impression…
How to Boost Plays and Engagement for Your Social Videos
Have you noticed how most social media sites are becoming video-centered platforms? Social networks have all but taken over our digital communication and entertainment devices, and video content is at the center of it all. With the introduction of IGTV, Facebook marked push toward video, and emergent platforms like TikTok, the world of “Social” and…
6 Mistakes That May Be Sabotaging Your Content Marketing
Content is the soul of your marketing campaign. Without a proper content strategy in place, it is difficult to generate leads and conversions. Around 64% of marketers believe that their content marketing is moderately or minimally effective. These statistics indicate that many marketers are yet to figure out what works and what doesn’t. Here we…
