Developing a B2B-Centric Content Marketing Strategy
Editor preface: This is not an expert level article. However, it is packed with B2B strategy insights that perhaps we all need to remind ourselves of once in a while, and will certainly be very helpful to anyone below the most accomplished and experienced B2B marketers. And it is the first effort for us by
12 Essential Tools To Write User & SEO-Friendly Content
Content Marketing is the first aspect of companies large and small, that is seen by the outside word. It is therefore essential that content marketers focus on not only the quality of their content and design, but also their search engine optimization. Without an SEO-friendly site, it will be difficult for your target audience to
The Continuing Evolution Of Digital Marketing
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.
The Importance Of Content In Modern Marketing
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and
7 SEO Trends You Need to Know Now
Even though search engine optimization (SEO) is less than 20 years old, it has evolved quite a number of times and still continues to do so. For example, Google’s search algorithms are updated on a continual basis, bringing changes that brands of all sizes must adapt to, if they want to stay in business. In this article,
What Is The Relationship Between Influence And Expertise?
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In
Inbound’s Inverse: A Customer’s Perspective
Inbound’s Inverse I am your potential customer. You sell something I need, although I don’t yet know exactly what that is. A service, perhaps? Unfortunately, I’ve never heard of you. I can certainly tell you that if you find me and email me cold, I’ll delete it. I really don’t like speculative emails. Who can
How the Interview Method Can Work for Lead Generation
Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which
Want Great Inbound Leads? Here are 5 Things You Must Do
I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience. Incidentally, a few weeks ago, a client asked me this: “My inbound leads are falling in number in spite of all
Lead Generation Plus Sales Funnel Equals Sales – Here’s How
Lead Generation + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.
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