What Is The Relationship Between Influence And Expertise?
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In
Inbound’s Inverse: A Customer’s Perspective
Inbound’s Inverse I am your potential customer. You sell something I need, although I don’t yet know exactly what that is. A service, perhaps? Unfortunately, I’ve never heard of you. I can certainly tell you that if you find me and email me cold, I’ll delete it. I really don’t like speculative emails. Who can
How the Interview Method Can Work for Lead Generation
Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which
Want Great Inbound Leads? Here are 5 Things You Must Do
I’m a huge fan of organic marketing efforts and the amazing things they can do for your business. However, getting success organically calls for some real hard work, focus, dedication and, over all, patience. Incidentally, a few weeks ago, a client asked me this: “My inbound leads are falling in number in spite of all
Lead Generation Plus Sales Funnel Equals Sales – Here’s How
Lead Generation + Sales Funnel = Sales Your business thrives when the bottom line is producing a harvest. One of the most important ingredients to making a sale starts with successful lead generation strategies. Knowing how to do this well can mean the difference between going out of business or staying ahead of the competition.
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