Curatti Best Articles of 2022 (And Happy New Year 2023!)
2022 is finally over! While the last two years have each been better than their predecessors, as with last year, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to…
Hyper-personalised Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away…
