Why Digital Transformation Needs To Maintain A Human Touch
Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…
7 Ways that Human Experiences Still Beat Technology
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer that discusses why human experiences are still so craved by us and so important to us. It’s an important read for those who may be about to plunge into automation…. Why Human Experiences Are Still So Important Humans are…
7 Ways to Boost Your Consumer Trust
If you polled your consumers right now, would all of them say that they trust you? Are you 100% sure? More than ever, competition is fierce and customer loyalty hard to come by in almost any market. Consumers are becoming increasingly skeptical as they receive Dozens or perhaps even hundreds of brand messages daily, both…
5 Things Your Business Should Know About Human Marketing
Human marketing is without a doubt the future of modern business. In a previous post I talked about the importance of human marketing in business. In today’s digital age, the average consumer is a lot more informed, tech-savvy and intelligent than ever before. Most consumers, and quite possibly your customers, absorb about five pieces of content…
Here are 7 Things You Need to Know Before Humanizing Your Brand
By Bryan Kramer What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go about humanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize…
The Impact of Mobile on Human Relationships
By Bryan Kramer Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed…
Differentiate Between Touch Points and Sentiments
By Bryan Kramer Are people and brands so time pressed they can’t separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect with each other at any given moment. The only thing is, sometimes it’s hard to understand…
