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Shane Barker

How User Behavior Analytics Can Improve Your Conversions

User Behavior Analytics

In another epic article, Shane Barker shows how User Behavior Analytics can improve your business conversions.  It is another in our “Great Articles You may have missed” series. 5 Ways User Behavior Analytics Can Improve Your Conversions Like every other business, you want to improve your conversions. But the problem is you’re not sure how


Michael Brenner

Busting 9 Digital Marketing Myths

Digital Marketing Myths

In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths. It is another in our “Great Articles You may have missed” series. Busting Some Digital Marketing Myths We all lie to ourselves in one way or another. And this is certainly true in Digital Marketing. Fortunately, we are


Shelly Kramer

Audio Content Is Growing! Are You On Board?

Audio Content

Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shelly Kramer. It is another in our “Great Articles You may have missed” series. Don’t Just Create Audio Content. Market It! Audio content—everything from traditional podcasts to Facebook’s newly introduced Live Audio


Tony Zambito

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,


Greg Satell

4 Industries Benefiting From The Internet Of Things

Internet of Things

In this article, Greg Satell (aka Digital Tonto) discusses industries affected by Internet of Things innovation. It is a departure from our usual content, but a perfect weekend read for all geeks. We’re always wondering when these innovations will affect our own business. For now, it remains interesting to see it in action elsewhere. This


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Scott Aughtmon

What Content Marketers Can Learn From An 8 Year Old Boy

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lesson


Michael Brenner

How To Solve Marketing ROI Challenges

Marketing ROI Challenges

In this article, Michael Brenner discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. It is a must-read for anyone starting out, anyone not yet getting to grips with ROI or anyone who could do with improving theirs. Basically, that’s everyone then! It is another in


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Jenn Herman

Here’s How to Gain Quality Instagram Followers

Quality Instagram Followers

Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts to


Robert Caruso

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing


Shelly Kramer

Second Screen Social: What Marketers Need to Know

Second Screen Social

Second Screen Social seems like a slow burner. It has been around far longer than most people realise, and it’s possibilities are immense. Is it (and its concepts) finally starting to take hold? We were excited to see that Shelly Kramer had written on the subject, and had to select it for our “Great Articles


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