The Two Facebook Metrics to Track for Success
By Jens-Petter Berget I start writing blog posts with a question in mind. I do this because many times, before I actually start the writing, I have asked myself the same question and I don’t yet have the answer. My quest with the blog post can be to find the answer and share the answer…
Ready, Set, Stream!!!
Look anywhere online and you are seeing something about streaming. At first the buzz was Meerkat at SxSW and you were seeing all of the notifications filling up your twitter stream that somebody just went live on Meerkat. Then we had a little drama as Twitter bought their own streaming app and released it, and…
Your Essential Cheat Sheet for Social Media Image Sizes
Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts,…
Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
Are You Ready to Create a Storefront on Facebook?
Get ready online store owners…online shoppers may soon be looking for your store – on Facebook. Although Facebook storefronts are not entirely new, Facebook is currently working on improving and enhancing the shopping experience for users on its platform. According to a recent article on SocialTimes, Facebook is testing mini e-commerce shops on select pages,…
Why You Need To Be On Google Plus
Every time Google announce a change to Google Plus, there are big headlines announcing the imminent death of Google Plus. The irony is that when Facebook split Messenger from the Facebook app no one announced the death of Facebook. I often encounter a very negative attitude towards Google Plus. That’s why I call Google Plus…
Social Media Etiquette: A Visual Guide
With the advent of technology, social media has become the order of the day. Businesses turn to social media for increased exposure while decreasing their bottom line. And when used effectively, it can allow for greater customer service and improved brand awareness. Unfortunately, it can also lead to mishaps and devastating mistakes with the push…
Promoted Posts for Lightning Fast Exposure
You Need Traffic to Your Post Fast Why Not Use Promoted Posts? You just wrote an amazing blog post. Do you sit back and just wait for the traffic to begin to roll in? Of course not, you use promoted posts. In this blog post I am going to teach you a few tricks to…
Social Media is Good for Business – Here’s Why
I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how to better communicate…
Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
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