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Susan Gilbert

5 Tips to Creating a Successful Email Campaign

Email marketing is still an important strategy for building your business online.  This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can create successful email campaigns that generate more…


Jan Gordon

Email Marketing: What You Need To Know

By Wade Harman Once there was a blogger that thought he could become successful without email marketing. Every morning he woke up and started his day targeting social media followers with his content…all his content. The story ends with this blogger giving up because he didn’t include email marketing in his strategy. I want to…


Susan Gilbert

Are Your Business Emails Getting Opened?

You’ve spent precious time setting up an autoresponder for your business connections and writing thoughtful emails.  However when you take a look at the numbers you’re not seeing conversions – or more commonly called, a good open rate. Wikipedia defines the term email open rate as a measure primarily used by marketers as an indication…


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