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Dipti Parmar

How AI in Martech Impacts the Customer Journey

AI in Martech

If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…


Robin Singh

The Bond Between Artificial Intelligence and Knowledge Management

Bond Between AI and Knowledge Management

In this modern era, humans have started to preserve as much knowledge as possible. “Cave paintings” were considered as the first form of converting knowledge into accessible information. The evolution of knowledge transformation and management has come a considerable way. Today, it goes beyond books, paintings or even the hieroglyphics. The 20th century introduced information…