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Victor Blasco

5 Types of Videos That Will Boost Your Content Marketing Strategy

An In-Depth Look at 5 Types of Video

The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing


Susan Gilbert

How the Interview Method Can Work for Lead Generation

Leads and sales are the mainstay of all business whether your are B2C or B2B. And hoping that new prospects are going to come in with your marketing efforts will never produce results. In order to attract new leads and customers your business can use two different methods. The first is called “Outbound Marketing,” which