B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate
Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…
How to Turn Your Blog Into a Lead Generation Machine
As a small business owner, one of your main ongoing goals is (or should be) to continue bringing in new leads with the hope of expanding your customer base. Strangely enough, we’ve reached a dichotomy of sorts. It has never been easier to reach out to potential leads – but it’s also never been more…
Why Sales Funnels Are So Effective for Online Marketing
Sales in the modern age are more often than not made online. That’s why if you have an effective sales funnel you can generate leads and complete sales. In fact, there are several reasons why sales funnels are so effective with online marketing. Building Trust with the Customer Digital shoppers are pretty savvy customers. They have…
How to Write Content That People Will Read and Share
This is one of the hottest topics of the day. How do you get people to read and share your ‘perfect’ content? In this article in our “Great Articles You may have missed” series, Shane Barker shows us how. Write Content That People Will Love to Read and Share If there’s no engagement, is your…
6 Proven Ways to Create a Mobile-Friendly Website
In 2015, Wired website published an article predicted that in less than two years, smartphones would overtake actions and operations previously done by computers. Today, this prediction, as well as other very similar from other expert portals, has almost completely come true. And although Mary Meeker’s (of Kleiner Perkins Caufield & Byers) report for Internet…
Here’s What You Need to Know About Google Posts
Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,…
What Constitutes Content Theft? Here’s What We Think
A few days ago, Curatti founder and CEO Jan Gordon noticed that someone who promotes Website Jacking was following her on Twitter. Actually, he’s one of many resellers of a $27 program that promotes a practice that we call content theft. He’s following me also. Is he or are any of his customers using our…
How Careful Editing Can Improve The Quality Of Your Writing
Congratulations, you’ve finished writing your perfect post! This will be especially so if you’ve been following the previous six posts in this series (see the links to the previous articles at the end of this post). However, before you rush in and immediately publish it, there’s still some work to be done. You may be immensely…
How A Focused Call To Action Leads To Greater Interaction
Plenty of posts are written without any kind of call to action, let alone a focused call to action. Yet when you tell bloggers about this, the realisation makes their eyes widen. They may well have heard about a call to action, but they didn’t think about including one in their post. It’s as simple as making sure your message has been…
5 Ways to Promote a Product Launch with Influencer Marketing
Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they…
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