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Travis Jamison

How to Avoid the Most Common Product Page Design Mistakes

Product Page Design Mistakes

Getting your target audience to convert into loyal customers of your business takes a lot of work. And the process consists of multiple complex steps, from capturing your potential customer’s attention to getting them to engage with your brand to finally convincing them to click the “Buy” button. Admittedly, there are many ways to optimize…


Travis Jamison

Call To Action Best Practices for Improved Conversion Rates

Call To Action Best Practices

Conversion rate optimization is one of the best investments for boosting your business website’s capability of attracting and converting new customers.  But whether your plan involves a complete design overhaul or just a few targeted improvements — like minimizing load speeds and adding helpful info to those product descriptions — one thing is guaranteed. You…


Stewart Dunlop

Vital Instagram Metrics Every Business Should Be Measuring

Vital Instagram Metrics

Have you been working on your Instagram marketing campaigns for a while, but feel unsure if the time you’re spending is resulting in anything valuable? A lot of marketers find themselves in this scenario. The easy metric to track if you’re new to Instagram marketing is follower growth. That’s something everyone can do, and something…


Matthew Murray

5 Simple Website Changes To Multiply Your Lead Conversion Rate

Website Changes That Will Multiply Your Lead Conversion Rate

Getting visitors to come to your website is incredibly hard work. So it’s no surprise that site owners want to see a huge increase in their site’s lead conversion rate. Many elements affect visitor behavior. Loading times, image quality, colors, and copy, all combine to create a user experience. And in aggregate, they contribute to…