Improve Your Business Website Conversion Rates
A well-developed, professional website is the starting point for any effective marketing and branding strategy. The next important factor is the number of visitors you are retaining who can become loyal customers. As a business, your visibility online is vitally important in order to attract more leads and sales. If you aren’t experiencing enough growth…
Are Chatbots Replacing Email Marketing?
To run a successful business, you only have one job to do. And that’s to show your target audience that you have a solution to their problems (or aspirations). That means you must establish an effective and efficient way of communicating with them. In the digital age we’re living in, chatbots are fast becoming one…
You Gain Or Lose Online Trust In 2.8 Seconds
Visitors need only 2.6 seconds to land on that area of a website that most influences their first impression, according to researchers at the Missouri University of Science and Technology. It then takes less than 1/5th of a second for them to actually form that first impression. Do you know how to impress them? If…
The Importance of Great Storytelling In Your Web Design
Another in our “Great Articles You may have missed” series. In this article, John Jantsch reminds us that no website can be complete without great storytelling. Your Website must tell a story Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it…
Are Your Business Emails Getting Opened?
You’ve spent precious time setting up an autoresponder for your business connections and writing thoughtful emails. However when you take a look at the numbers you’re not seeing conversions – or more commonly called, a good open rate. Wikipedia defines the term email open rate as a measure primarily used by marketers as an indication…
Internet Marketing’s 3Cs: Content, Community, Conversion
Hardest Thing You Will Ever Do Imagine the hardest thing you’ve ever done. Riding a bicycle across America in the summer of 2010 was the hardest thing I’ve ever done. Martin’s Ride To Cure Cancer raised almost $30,000 for cancer research, was an amazing adventure and one of if not THE hardest thing I’ve attempted.…
