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Scott Aughtmon

What Content Marketers Can Learn From An 8 Year Old Boy

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lesson…


Adeel Sami

Want To Be a Blogging Champion? Don’t Give Up!

The blogging champion

How does it sound, being called the Blogging Champion? Fantastic? Excellent? Dangerously happy? Awesome, isn’t it, being called ‘the blogging champion’? Winning something extraordinary in a sport sound so awesome as you’re the first from the competition. The champion.


Joan Selby

Increasing Engagement and Leads with Interactive Content

Interactive Content

Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…


Robert Caruso

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing…


Susan Gilbert

12 Tools To Improve Your Blog, Instagram Marketing and CRM

CRM (Customer Relationship Management)

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools to Improve Your Blog Instagram Marketing Tools CRM Tools for Leads and Sales 4 Resources that Will Help Your Blog Grow 1) Never…


Tony Zambito

How The ‘Content Illusion’ Is Leading Marketing Astray

Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…


Susan Gilbert

Create Infographics People Will Want to Share

Infographics

Over the last 5 years, the popularity of infographics in marketing has continued to climb.  We just can’t resist because…. Infographics are ENGAGING! According to an article on Venngage, a little over 40 percent of marketers said in a report that infographics and other original graphics were the most engaging: Infographics  provide a ridiculously easy…


Alice Elliott

How Suitable Content Contributes Towards A More Readable Post

Suitable content

If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to…


Eleonora Zolotaryova

4 Simple Free SEO Study Resources For Content Marketers

Free SEO study resources

Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase…


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