Why There Is A Curatti In Your Future
. The Curatti Exception Last week several fascinating and important conversations about the future of Internet marketing, websites, truth, justice and the American way happened (linked below). Great thinkers like blogger Mark Schaefer, Scoop.it’s CEO Guillaume Decugis, Curatti’s founder Jan Gordon and others discussed “content shocks” and asked if content curation can save us. These…
Is ‘Content Shock’ Just Another Scare?
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…
Fill Out Your GooglePlus Profile To SEO Yourself
In this weekly series on online community building, I’ve been talking about how to appear online as the distinct entity you are using unique content, whether you’re representing yourself as an individual or as an employee of a company, or as a business. Today I want to focus for a moment where all that content might…
Go Public With Your Process To Attract Like-Minded People
Are you pulling together a pile of personal and professional content that you might share in your online networks? If you are, you might be realizing that mountain of stuff represents your effort and interest, and independent research. Most likely, some of this material represents the things you chose to do because they make you…
How To Find And Share Content That Makes You Distinct
We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…
Who Should You Follow Back and Why?
If you’re just getting started with social networking, here’s a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because. Establish an intentional follow policy. Maybe it seems polite to follow someone who followed you or, you’re connected to them in some other part of…
Websites vs. Blogs – Which One is Better and Why?
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…
Who You Follow is Important and Here’s Why
As web anthropologist Stowe Boyd likes to say, “The single most important decision we make in a connected world is who to follow.” Your social networks are your window onto the world, a lens on your market. You determine how wide your window is, and how focused the lens. Ultimately, your online connections will color…
Why Thought Leaders Need Provocateurs
If life on Earth really started with a single-celled organism, how has natural selection taken us to the point where there are now countless millions of life forms with more evolving daily? Would any of this be possible if each kept strictly to itself? If my angle is not yet clear, let me continue with…
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