The Essential Priorities For Brand Digital Transformation
In this article, Robert Caruso tackles the importance for all brands to embrace digital transformation. It is another in our “Great Articles You may have missed” series. The Top Priorities For Brand Digital Transformation Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning…
How AI Will Change Customer Experience And Marketing
In this article, Shelly Kramer once again expounds on AI. This time, it is how it will change customer experience and how marketers will market. It is another in our “Great Articles You may have missed” series. How AI Will Change Customer Experience Artificial Intelligence (AI) is quickly becoming solidly integrated into every aspect of…
5 Easy Ways to Improve Your Customer Experience
A business that manages to completely satisfy its customers often benefits of long-lasting success. When someone hears about your brand, sees an ad on Facebook, or visits your site for the first time, they automatically become an important component of your business. This random person now becomes a potential customer. Once that happens, you need…
What Is The Driving Force Behind Great Customer Experience?
What are the elements behind great customer experience? Daniel Newman spells them out for is in another article in our “Great Articles You may have missed” series….. The Driving Force Behind Great Customer Experience Although there are many great marketing tactics to help people get ahead, there is one that clearly leads the rest. Prioritizing…
For Happy Customers, Look Beyond the Sales Funnel
The Sales Funnel is good, but it isn’t everything! Shelly Kramer offers food for thought about what lies beyond the funnel. It is another in our “Great Articles You may have missed” series. Quit Focusing on the Sales Funnel Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they…
How To Find Your Unique Blogging Style
In my interview for the Summit on Content Marketing, I discussed blogging mistakes and how to fix them. Of course, the biggest mistake of all is blending into the faceless crowd, writing without anything approaching a unique blogging style. And unless you are breaking must-read news on a regular basis, you need to stand out…
Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
The Growing Importance Of Marketing Experiences
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing…
Are You Ready For The Next Marketing Disruptions?
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
Use Customer Journey Mapping To Master Customer Experience
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them…
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