Shane Barker

10 High Profile Influencer Marketing Case Studies

Influencer Marketing Case Studies

In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The

Cendrine Marrouat

Content Curation: A Case Study in Doing It Right

Curation museum

Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing

Albert Qian

Why Your Marketing Starts With a Great Success Story (Part 1 of 2)

Remember how excited you found yourself when you were a child and it was story time? That same notion of story time applies marketing your company as well. In the past, success stories when  published in a magazine or in a newspaper reached a limited audience. Fortunately today, the existence of social media allows for