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Paolo Fabrizio

How To Use WhatsApp Customer Support To Beat Your Competitors

WhatsApp Customer Support

Once upon a recent time, it took years for new communication tools to become customer support channels. I remember that during the 90’s we had long discussions within our claims department before deciding to respond to customers via email! Today everything happens much faster, especially changes in behavior and habits. In 2020 most people use…


Simki Dutta

How to Write Marketing Case Studies that Engage and Convince Readers

Write Marketing Case Studies That Engage

Advertisements and promotional copy no longer hold the persuasive power that they used to. Consumers of today want to see proof before they make a purchase decision. They want to know more about the ‘real’ experiences people have had with a brand. The fact that 92% of consumers are more likely to trust non-paid recommendations…


Shane Barker

10 High Profile Influencer Marketing Case Studies

Influencer Marketing Case Studies

In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The…



Cendrine Marrouat

Content Curation: A Case Study in Doing It Right

Curation museum

Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators. With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sharing…


Albert Qian

Why Your Marketing Starts With a Great Success Story (Part 1 of 2)

Remember how excited you found yourself when you were a child and it was story time? That same notion of story time applies marketing your company as well. In the past, success stories when  published in a magazine or in a newspaper reached a limited audience. Fortunately today, the existence of social media allows for…